BRAND IDENTITY

Ancient Elegance
Client
瑞陽國際實業有限公司
Description

茶品如畫品,以超眾脫俗、清極淨極的逸品為上上品。

古逸茗莊為台灣茶品牌,以茶觀四境:神境、逸境、蓮境、空境,以及逸情、逸韻、逸操三寶為品牌核心概念。標誌融合古逸茗莊七項品茗思維,並以此為設計的主要架構。逐一向上的視覺動向,傳達出古逸茗莊對於茶品的極高目標。圓形外觀除了蘊涵核心概念以外,更如品茗間茶杯中的光影律動,有旭日東昇的意涵。與標誌搭配的書法字體更是中國武俠小說作者金庸的親筆題字,獨特的力道與美學,富含大師武學中的俠義正道與堅持。

The four wisdoms approached through savoring tea are the wisdom of spirit, the wisdom of elegance, the wisdom of the lotus, and the wisdom of nonentity. These four wisdoms are the cornerstones of Ancient Elegance, while the elegance of emotion, the elegance of temperament and the elegance of attitude are its three treasured philosophies.

The logo we designed for our client merges these seven virtues of tea drinking into its structure. The progressively rising horizontal structures translate the high expectations of Ancient Elegance for their teas; the circular outer contour embodies their core values and resonates with the image of the rising sun. 

Creative Direction & Designer / Leo

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