BRAND IDENTITY

Kings Resort & Spa
Client
錦水溫泉店股份有限公司
Description

錦水溫泉飯店,為全台第一個強調專業溫泉保養的飯店,作為台灣老字號的溫泉飯店,transform design為其重新打造品牌形象,希望將啟創者特殊的五階段氣候療法,完整的呈現給每位顧客。因此,標誌形態以水字架構作為造型基礎,將水字拆解為五個區塊,即代表了五種療法的結合。在色彩運用上,錦字有金線、金箔的意思,因此以沈穩的藍搭配濃鬱的金,期望表現出企業本身所蘊含的豐沛資源以及帶給顧客不同的內蘊感受。

King’s Resort & Spa celebrates the blessing of nature. It is their common goal to put sincerity and soul into every action, and to bring creative and delightful delicacies to the tables of King’s beloved customers. 

Creative Direction & Designer / Leo

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