BRAND IDENTITY

Mexin
Client
華奕國際實業有限公司
Description

Mexin美絲,成立的主旨是為了解決空間中的聲學設計與噪音防治,專門開發屬于聲學科技的建材產品。“Om”是宇宙最初始的聲音,也是充滿創造力的振動,如同音律一般越是累積滾動,能量越是強烈。品牌標誌以“Om”聲的流動為主要造型依據,來自四面八方的聲音,環繞著聲波的來源,色彩上輔以和諧的藍綠色階,整體視覺寧靜而舒服,並向外發散出品牌的核心價值。

For the brand image of Mexin, we wanted to expand the idea of the circle of life since the company manages its business and products with the highest respect for nature and the awareness of protecting the environment.
The circular shape of the logo is divided into four parts, representing the four directions and four seasons. The greenish blue color scheme embodies both nature and professionalism, while the golden line work enhance the sense of majesty.

Creative Direction & Designer / Leo

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