BRAND IDENTITY

Hua Sheng Floral Design
Client
花生國際花藝
Description

花生,其意為「因花而生」,是一台灣的花藝品牌。品牌期望在每個季節與每個獨特的時刻,都能因為有花的襯托為顧客帶來喜悅,更期待能成為人與人相處之間重要的橋樑與媒介。承接自品牌精神,標誌的概念希望能透過送禮的花束,傳達花的美好與花的力量,造型上運用品牌名稱縮寫HS,將文字如花束般纏繞、串聯,外形上輔以典雅的徽章樣式,將其優雅與獨特的花藝風格清楚傳達。獨樹一格的花藝品牌視覺,更與市面其他花藝品牌做出區隔。

In many ways flowers are timeless beings. Different species of flowers flourish in different seasons; it is through the changing of time that we learn to appreciate their beauty. Realizing that this was the story we wanted to tell through Hus Sheng Floral Design, we designed their logo in the form of a monogram, the brand initials “H” and “S” interlacing like a bouquet.  The monogram is then encircled by an oval to become an emblem that can be applied easily to different mediums. 

Creative Direction / Leo  Designer / Celine 

 

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