BRAND IDENTITY

OnView
Client
Kadacha Works Co., Ltd
Description

品牌核心概念,希望能夠利用科技平台然能輕鬆簡單的觀察周遭環境所發生的一切。同時也傳遞高科技的生活概念,改變對於監視系統的刻板印象塑造一個保護的正面形象。科技帶給我們生活的便利,同時也解決我們眾多的需求問題,透過簡單、直覺性的使用。就能建立屬於自己的高品質生活。標誌的造型結構主體為圓形和中央的三角型結構兩個部分。圓形代表著眼睛瞳孔、監視器的鏡頭。中央中空的三角形富含兩個意義:一為透過中空的三角型空間就能看到,想看見的畫面。另一為由圓形交疊而成的三角形傳達,使用者、監視器、軟體三位一體的結合式概念,關係密不可分。透過標誌的圖形能夠傳遞出使用的連貫性、品牌的關聯性及整體的服務性。

OnView needed a brand that not only promises a lifestyle enhanced by advanced technology but also overthrows consumers’ negative stereotyping of surveillance camera systems. The core concept of the brand is that observing one’s surroundings can be simple and easy with the help of technology.  With this in mind, we needed to create a positive brand image that emphasizes protection through technology—technology that improves the quality of living through simple and intuitive designs.

A circle and triangle are the two basic shapes that form the structure of the logo. The circle represents the pupil or a camera lens, while the triangle suggests a peeping hole yet also represents the trinity of user, camera and software. In general, the logo shape translates the coherence of the using experience, the connection with the brand and the wholesomeness of OnView’s service.

Creative Direction / Leo  Designer / Celine 

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