BRAND IDENTITY

Tangent Softworks
Client
Tangent Softworks Co., Ltd
Description

Tangent的企業終旨在於提供最佳化的解決方案,利用軟體工具協助,幫助人類舒解壓力,改善生活的各種問題。標誌概念上以”To Touch無限逼近思想”為設計主軸。造型上巧妙的利用切線與圓的關係,展現企業的嚴謹態度。靈活色彩帶出思想上的創新及充滿自信。整體視覺給人正向、積極的感受,企圖與企業概念做深刻地連結。

The goal of Tangent as a company is to provide optimized software assistance to take the pressure off its users and improve living quality. The logo design revolves around the core value of the brand:  "To touch, to approach intuition at an extremely close distance."  The logo, a combination of straight lines and curves, represent the company's rigorous attitude towards their profession while the vivid colors represent the creativity and confidence of intuition. The overall visual language of the brand conveys the optimistic and positive characteristics of the brand.

Creative Direction & Designer / Leo

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