The goal of Tangent as a company is to provide optimized software assistance to take the pressure off its users and improve living quality. The logo design revolves around the core value of the brand: "To touch, to approach intuition at an extremely close distance." The logo, a combination of straight lines and curves, represent the company's rigorous attitude towards their profession while the vivid colors represent the creativity and confidence of intuition. The overall visual language of the brand conveys the optimistic and positive characteristics of the brand.
Creative Direction & Designer / Leo