BRAND IDENTITY

CHI HSIANG VISUAL DESIGN
Client
集象視覺設計有限公司
Description

 

集象視覺設計,為台灣獨立影像後製公司,擅長為各大演場會及宣傳活動創造出獨特視覺影像,創作個性強烈而饒富節奏韻律,替每場演出聚集所有觀眾目光,雖扮演著襯托的角色,卻能為表演帶出全場氣氛。

品牌的命名概念來自於將視覺的想像,彙集而成具體的影像內容。標誌設計概念,承接自品牌概念;並且為了能突出於稍縱即逝的影像中,我們決定將品牌標誌具象化、圖案化;以具體的「大象」形態,讓人能一眼記住,更表現出品牌的氣度與視覺張力。為呈現戲劇化的效果,表現手法以強烈光影變化為概念,以達成強烈影像、凝聚焦點為目標!標準字設計,隨著標誌的產出而自然定調,為能與標誌和諧的搭配與運用,特別著重在襯線造型,將標誌的強烈對比與銳利線條,同樣呈現於整體品牌形象。

Chi Hsiang Visual Design is an independent post-production company in Taiwan that produces outstanding visuals for concerts and campaigns. Their original and rhythmic imageries capture the attention of the crowd and define the vibe for every performance.

The name of the brand conveys the idea of compiling illusive and imaginative elements into concrete visual content. In Chinese, The character for "elephant" is the root for its derived meaning: "concrete imagery". Thus the logo, upholding the core values of the brand, takes the graphic form of an elephant—an iconic mark that immediately captures the viewer’s attention while expressing the brand's grandeur and ambition for visual impact. To convey the brand's dramatic quality, the elephant logo is rendered in contrasting light and shadow; the serifs of the logotype inherit the details of the logo mark to achieve a balanced mark- and-type relation that voices the image of the brand.

 

Creative Direction / Leo  Designer / Celine 

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