PACKAGING

Sunvirtue
Client
皇基股份有限公司
Description

 

包裝設計的主要三大意涵:陽光、萃取、可信賴感。

以此三大概念為主軸進行設計,陽光:生產咖啡豆的莊園名稱阿波羅即太陽神意義。交錯的線條傳達了萃取的概念,同時也因為功能而切割此版型。值得信賴的感覺是包裝的潛在因子,透過顏色及形狀的組合傳達出值得信賴的感受藉以提升品牌價值及銷售。

 

The package for Sunvirtue’s coffee beans unifies the three aspects of the brand, which are: sunlight, extraction and reliability. The estate is named after Apollo, the god of the sun. The intersecting line elements express the concept of extraction while also serve as a pattern device. The warm and rich colors combined with the rigid graphic shapes enhance the reliability of the brand. By thoroughly interpreting these three aspects of the brand in the package design, we were able to raise the value of the brand and increase sales. 

 

Creative Direction / Leo  Designer / Celine 

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