PACKAGING

I’m Z-aym
Client
亞映娛樂文化事業
Description

名字裡的空缺交由音樂來填滿:唱片包裝與音樂成為一體。音樂是一個抽象的概念情緒結合體,在還沒聽過音樂時,該如何利用包裝的設計,讓聽者知道你所要表達的內容。在設計時,我們刻意將缺少的這個想法放大。在視覺裡感受到的缺少將會在你聽完整張專輯後得到滿足。借以達到一個平衡,誰也不為誰搶戲,相互輔助相輔相成。

The negative space in the Chinese characters of the artist’s name is filled in by music—the CD cover and the music within are one.  Music is an abstract combination of concept and sentiment. For this project, we wanted the listeners to capture the essence of the music through the visual elements of the packaging.

Thus, when designing the cover, we intentionally magnified the visual feeling of absence, which can only be compensated by listening to the entire album. Through the design, the forces of the musical and the visual are one, counteracting and balancing each other.

Creative Direction & Designer / Leo

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