BRAND IDENTITY

Vvieu International Online Station
Client
Vvieu International
Description

 

視野是決定品牌高度的重點,以宏觀的角度去找尋每個品牌背後的故事,用深度去探討,用心去感覺。
多層次的視野,是品牌主要的核心價值。以圖形化的設計方式,黑白利落的簡約線條。剔除不必要的顏色、筆畫。減掉不必要的,才能留下更多完美的痕跡。
網站的設計俱有強烈的視覺個性,在眾多時尚媒體中顯得突出,運用大量視覺圖形及社群媒體的方式去建構,整個網站的主要視覺。

 

Vision is the key element that defines a brand’s stature. Having this in mind, we tried to capture the story behind Vvieu from a more macroscopic viewpoint, and to explore the brand’s potential in depth. 

We then realized that the vision of Vvieu has many layers, which is also the core value of the brand. Using minimalist line patterns of black and white, excluding any use of color, we were able to fully present Vvieu as a multi-layered visionary. 

To achieve their goals, Vvieu also needed a website that works on different web applications.  The look of the website relied on the wide use of graphic patterns. We made sure the graphics on the web page had a strong visual existence that stood out from other competitors in the fashion industry.

 

Creative Direction & Designer / Leo

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