Vision is the key element that defines a brand’s stature. Having this in mind, we tried to capture the story behind Vvieu from a more macroscopic viewpoint, and to explore the brand’s potential in depth.
We then realized that the vision of Vvieu has many layers, which is also the core value of the brand. Using minimalist line patterns of black and white, excluding any use of color, we were able to fully present Vvieu as a multi-layered visionary.
To achieve their goals, Vvieu also needed a website that works on different web applications. The look of the website relied on the wide use of graphic patterns. We made sure the graphics on the web page had a strong visual existence that stood out from other competitors in the fashion industry.
Creative Direction & Designer / Leo