BRAND IDENTITY

LIGHTEN JOURNEY
Client
輕皙旅程有限公司
Description

品嘗不斷改變的風景是旅行最大的意義,因為旅行總有終點,人生總有目的需要前進,而我們總是越過每座橋樑到達彼岸。輕皙旅程扮演著人生每段橋樑的角色,幫助你到達目的地之前能悠然自得的享受人生每一刻風景,也代表著循序漸進地改變。輕皙同清晰,意味著總能清楚地知道方向而透過旅程讓生命不斷進步與改變。

LIGHTEN JOURNEY specializes in everyday functional beauty products. “Purity, gradual change, lightness” are our brand purposes as we hope everyone can pursue their own beauty.
Purity – All ingredients are extracted from the most natural and pure plants. No harmful substance or hazardous chemical is added.
Gradual change – Our products allow your body to feel the slow and gradual change little by little, just like the transformation you go through in your journey—slow but deep. We don’t pursue immediate effects which will add burden to the body.
Lightness – Becoming more and more beautiful both in your body shape and mind brings you lightness.
Beauty is not only about appearance; it is more of an attitude and lifestyle. When you find your place in life, your own kind of beauty will naturally reveal itself. LIGHTEN JOURNEY develops a wide range of functional beauty products for different lifestyles. All our products work with each other, integrating the process of beautification into people’s life to help them discover their own, real beauty. 

 

https://www.lighten-journey.com

更多包裝作品:

http://transform.tw/project.php?id=84

Creative director / Leo  Designers / Leo、Celine  Photographer / Andrew Kan

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