BRAND IDENTITY

Taïrroir
Client
態芮
Description

Tairroir 一家以台灣在地食材與台灣經典美味融合法式手法的高級餐廳,企圖打造新世代的飲食精神。命名上,Taïrrior是一個清晰又富深意的自創字,以"Taiwan"(原文,台灣)與" Terroir"(法文,風土)融合而成。標誌設計上,我們使用字首「T」的造型轉化為用手端盤的印象,表達品牌永遠秉持一貫的服務精神,在形象上,我們運用各種新鮮的在地食材呈現「T」字,打造屬於Tairroir獨樹一格的影像,轉化其料理的實驗精神。我們為Tairroir發展了一系列的品牌識別形象,其中包括標誌, 包裝、各式菜單、感謝卡片以及網站設計。我們所有的設計項目皆會傳達到每個食物愛好者的手中,餐廳也得以透過我們的協助,傳遞他與眾不同的一面。

Taïrroir is a fine dining restaurant which marries classic Taiwanese cuisine and local ingredients with French cooking techniques. We aim to build culinary culture of the new generation through cultural transformation. A combination of “Taiwan” and “terroir”, “Taïrrior” is a simple but meaningful word we created for the restaurant. The first letter “T” is smartly transformed into the image of a hand carrying a tray to symbolize the brand’s commitment to serve. Besides, we transformed Taïrroir’s experimental spirit into a unique series of imagery by using various kinds of fresh local ingredients to build the letter “T”. We developed brand identity for Taïrroir, including their logo, packaging, menu, thank you card and web design. All our designs will reach food lovers and help the restaurant convey its uniqueness.

www.tairroir.com

Creative director / Leo  Designer / Celine  Photographer / Andrew Kan  Translator / Gladys Tsai

 

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