DECENT ROSSI PHOTOGRAPHY

A skin care brand about purity and cleanliness.
視覺概念
decent rossi 是強調純粹潔淨的保養洗護品牌,不添加額外的成分,以最溫柔的方式帶走頭皮多餘髒污,留下清爽的舒適感。與常見流質洗劑的產品不同,品牌使用更加單純的粉狀配方,以醫學的角度研發對人體、動物、地球皆無害的產品。decent rossi 擁有優雅內斂的靈魂,重視生活細節與美感;藉由這次攝影,品牌除了展現精緻與大器並具的特質,並將清潔產品的形象提升到另一種高度。
Background
decent rossi is a skin care brand that emphasizes purity and cleanliness. It aims to simplify the ingredients and remove excess dirt from the scalp in the most gentle way, creating a refreshing and comfortable feeling. Different from common liquid products, the brand uses powder formula, and develops products that are harmless to humans, animals and the earth from a medical point of view. Through this photography project, the brand not only shows the characteristics of sophistication and professionalism, but also elevates the image of skin-care products to another level.
攝影企劃
拍攝以粉末狀的洗髮商品作為主角:利用簡約的構圖,將對比分明的光影聚焦在主體上,呈現瓶身的設計細節及洗髮粉細緻、如雪般的質地,也表現出品牌極簡純淨的精神。畫面的排列中加入漸變效果的巧思,代表持續地使用產品後,逐漸變成更好更潔淨的狀態。包裝也是攝影的道具媒材之一,讓盒裝階梯式擺設呈現層次感,象徵使用產品後無負擔與舒適的體驗。
Design
Being elegant and exquisite, decent rossi focus on the details and beauty of life. This photography project takes powder as the main shooting materials: the contrasting light and shadow are focused on the subject, showing the design details of the bottle and the delicate, snow-like texture product, and also presenting the minimalism style of the brand. The idea for the gradation effect of the packaging, which represents the visible improvement on skin after continuous use of the product.
  • Client
    decent rossi
  • Services
    Photography Proposal
  • Year
    Nov 2021
  • Art Director
    Leo Huang
  • Designer
    Jha Zhang
  • Copywriting
    Vivia Wang
  • Photography
    攝影|鄭鼎
    攝助|蔡宇恆、梁靖杰