ASUS ZENBOOK 14X OLED SPACE EDITION PHOTOGRAPHY

Ad Astra Per Aspera
視覺概念
為向 1997 年曾上過太空的 P6300 筆電致敬,ASUS 推出 Zenbook 14X OLED Space Edition 太空特別版:從機身零重力鈦金色的造型輪廓,延伸到銀底雷射膜包裝設計,展現科技在太空中馳騁的無限可能性。攝影企劃的目標是將產品形象塑造成充滿想像力、前衛高科技的時尚場景。這是一個抽象的虛擬空間,充滿挑戰與驚喜;呼應機身上的摩斯密碼:「Ad Astra Per Aspera」ASUS 期許這台電腦能帶領使用者翱翔天際、終抵繁星。
Background
Zenbook 14X OLED Space Edition is a laptop that commemorates the 25th anniversary of the first ASUS laptop sent into space. From the zero-gravity titanium-gold shape of the fuselage to the silver packaging design, it shows the infinite possibilities of technology galloping in space. The goal of the photography project is to create an imaginative high-tech platform. This is an abstract virtual space full of challenges and surprises; echoing the Morse code on the fuselage: "Ad Astra Per Aspera" ASUS expects that this computer can lead users to soar in the sky and finally reach the stars.
攝影企劃
場景營造具未來感的太空環境,以幾何感線條與光線構成;光影則結合霓虹白燈與圓形燈座,創造一個時空傳輸的空間,加深畫面的層次感與科幻氛圍。為了更貼近外太空的想像,道具採用客製化的艦橋桌與3D列印石塊,模擬艦艇中的操作情境。同時也加入時空傳送儀裝置的蓋念,將未來產物送到現代,以零重力和速度線光線來表現。畫面中也安排模特與機身的靜謐互動,搭配輕盈柔軟的動作,展現虛實之間微重力的視覺張力。
Design
In order to create a futuristic space environment, the scene is composed of geometric lines and light. Combining neon white lights and circular lamp bases, it creates an area for spacetime transmission, which deepens the layering and sci-fi atmosphere of the picture. In addition, the customized bridge table, teleporter device, and 3D printed stones are specially designed to simulate the situation in the ship. The gentle interaction between the model and the fuselage also shows the visual tension of microgravity between the virtual and the real.
  • Client
    ASUS
    華碩
  • Services
    Photography Proposal
  • Year
    Jan 2022
  • Art Director
    Leo Huang
  • Designer
    Jha Zhang
  • Copywriting
    Vivia Wang
  • Photography
    攝影|鄭鼎
    攝助|蔡宇恆、梁靖杰、Shoki
  • Models
    James
    Anna
  • Makeup & hair stylist
    彩妝|Stanley Su
    髮型|Weic Lin

    髮助|monica li
    造型|Blanc Yuan
  • Art props
    美術|Aiai Huang、高邦
    道具|Ryan Hsu
  • Production
    Duncan