KINDNESS DAY HOTEL 2ND ANNIVERSARY

穿梭台南巷弄
探索各種風景
企劃簡介
為慶祝成立兩週年的里程碑,康橋慢旅邀請日本人氣插畫家 Hikaru Matsubara 松原光,打造一系列限定的隨行商品。這次主題採用「旅行者」作為主軸,以不同的旅人視角出發,在台南巷弄穿梭、探索不一樣的風景。插畫家以詼諧逗趣的繪製風格聞名,以 8 款活力並帶有療癒的插畫,呼應旅行中形形色色人們的樣貌;在圖像中皆藏有巧思,整體呈現輕鬆有活力的氛圍。
Background
To celebrate the milestone of its second anniversary, Kindness Day Hotel invited popular Japanese artist Hikaru Matsubara to create a series of limited-edition collaborative products. "Traveler" is the core concept of the illustration. From different travelers' perspectives to explore this city, the images present various scenery traveling through the alleys of Tainan. The illustrator is known for his witty and amusing drawing style, with 8 energetic illustrations, echoing the appearance of all kinds of people in travel, and presents a relaxed and energetic atmosphere.
設計方案
此次企劃除了繪製不同旅行者的角色,也加入了動物、水果等元素,為這系列商品添增俏皮有趣的個性。松原光為聯名活動繪製了招牌的眨眼「笑臉」主視覺,以圓臉配上明亮的黃色,展現品牌微笑面對每一天的積極態度。設計採用清爽有活力的配色,以大面積的白為底色,讓繽紛的角色顯眼跳入視線,栩栩如生地陪伴旅人走跳各處景點、感受這個擁有無限能量的城市。
Design
In addition to drawing the characters of different travelers, Hikaru Matsubara also depicts animals and fruits to add a playful and interesting personality to this series of products. The artist drew the signature winking "Smiley Face" as the main visual for the series, with a round face and bright yellow to represent the brand's positive attitude towards every day with a smile. The design adopts refreshing and vibrant color, with a large area of white as the background color, so that the colorful characters can be conspicuous and come into sight, accompany the travelers to freely hanging around the city.
  • Client
    Kindness Day Hotel
    康橋慢旅
  • Services
    Exhibition
  • Year
    March 2022
  • Art Director
    Leo Huang
  • Designers
    Chien Chia Chen
    Jha Zhang
  • Copywriting
    Vivia Wang
  • Typeface
    Brewery Com
    Malabar LT pro
    文鼎晶熙黑體
    思源宋體
  • Special Thanks
    Kindness Day Hotel 康橋慢旅
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