Flowing, gurgling, and creating.
不被定型、不斷塑造出新的樣貌,PAWSLAB 如同汩汩顏料般,流淌著恣意流動的創作能量。品牌結合美甲與藝術,傳達美甲是生活的一部份,讓美融入日常風景。流動的介質無論是水、顏料,亦或是能量的概念,都適應性強且千變萬化。從指彩上的暈染效果、至溫柔包覆地面的海洋,都是無法複製的唯一之作,但藴育相同優雅的柔美之姿。
Not being stereotyped and constantly creating ideas, PAWSLAB is like a gurgling paint, full of freely creativity and energy. The brand combines manicure and art, conveying that nail art is a part of life and integrating aesthetics into daily scenery. The flowing medium, whether it is water, paint, or the concept of energy, is adaptable and ever-changing. From the blending color on the finger to the gentle waves covering the ground, are all the only work that cannot be replicated, but contains the same elegant and exquisite spirit.
The logo is designed with English standard characters as the design focus, and the straight end is connected with an arc surface to connect a fine lining foot, drawing a detailed stroke end. The letters are fluently connected, strengthening the flow image. In addition, the stroke echoes the directional characteristics of liquid flow. The overall image style is neat, natural and pure. Based on the background of earth tones, embellished with natural and metallic textures, so as to maintain the balance of the layout, and also subconsciously brings out a sense of randomness that cannot be reproduced.
  • Client
  • Services
    Brand Identity
    Brand Guideline
    Logo & Logotype
  • Year
    May 2022
  • Creative Director
    Leo Huang
  • Art Director
    Celine Shen
  • Designers
    Wan Yu Cheng
    Chien Chia Chen
  • Project Manager
    Vivia Wang
  • Typeface
    Gilda Display
    Source Sans Pro
    ヒラギノ明朝 Pro
    Noto Sans CJK TC
  • Photography
    K.B.M Photography Studio
  • Special Thanks
    Xinni Tasi