PAWSLAB BRAND IDENTITY
Flowing, gurgling, and creating.
品牌簡介
不被定型、不斷塑造出新的樣貌，PAWSLAB 如同汩汩顏料般，流淌著恣意流動的創作能量。品牌結合美甲與藝術，傳達美甲是生活的一部份，讓美融入日常風景。流動的介質無論是水、顏料，亦或是能量的概念，都適應性強且千變萬化。從指彩上的暈染效果、至溫柔包覆地面的海洋，都是無法複製的唯一之作，但藴育相同優雅的柔美之姿。
Background
Not being stereotyped and constantly creating ideas, PAWSLAB is like a gurgling paint, full of freely creativity and energy. The brand combines manicure and art, conveying that nail art is a part of life and integrating aesthetics into daily scenery. The flowing medium, whether it is water, paint, or the concept of energy, is adaptable and ever-changing. From the blending color on the finger to the gentle waves covering the ground, are all the only work that cannot be replicated, but contains the same elegant and exquisite spirit.
設計方案
標誌以英文標準字為設計重點，直筆收尾處採弧面連接極細的襯腳，劃出細緻的筆畫收尾。字母間脈絡相連，加強流動意象、特殊的筆畫轉折方向，呼應液體流動具方向性的特色，使整體更接近水波紋理的頻率。影像風格整體俐落大器、自然純粹，以大地色系背景做底，點綴自然紋理與金屬質感，讓畫面維持平衡，也潛意識地帶出流動與不可複製的隨機感。
Design
The logo is designed with English standard characters as the design focus, and the straight end is connected with an arc surface to connect a fine lining foot, drawing a detailed stroke end. The letters are fluently connected, strengthening the flow image. In addition, the stroke echoes the directional characteristics of liquid flow. The overall image style is neat, natural and pure. Based on the background of earth tones, embellished with natural and metallic textures, so as to maintain the balance of the layout, and also subconsciously brings out a sense of randomness that cannot be reproduced.
  • Client
    PAWSLAB
  • Services
    Brand Identity
    Brand Guideline
    Logo & Logotype
  • Year
    May 2022
  • Creative Director
    Leo Huang
  • Art Director
    Celine Shen
  • Designers
    Wan Yu Cheng
    Chien Chia Chen
  • Project Manager
    Vivia Wang
  • Typeface
    Gilda Display
    Source Sans Pro
    ヒラギノ明朝 Pro
    Noto Sans CJK TC
  • Photography
    K.B.M Photography Studio
  • Special Thanks
    Xinni Tasi
    予舍空間