ASUS ZENBOOK PRO PHOTOGRAPHY

Incredible Comes From Originality.
視覺概念
Asus Pro 這系列產品強調高品質的效能,提供各類型創作者多變的需求,不論身處何地,都能即時進行創作。此次攝影專案強調商品沈穩、高質感的氛圍,也凸顯筆電的多樣特點:不論是內斂細緻的外觀、注重使用體驗的結構設計、強大長效的硬體效能,皆透過簡約俐落的攝影風格呈現,呼應使用者專注俐落的工作狀態。
Background
This series of Asus Pro products emphasize high-quality performance and provide various types of creators with the ever-changing needs. No matter where they are, they can create and work in real time. This photography project creates a calm and high-quality atmosphere of products, and also highlights the various characteristics of laptops: Whether the restrained and meticulous appearance, a structural design that focuses on user experience, and a powerful and long-lasting hardware performance, all of the features presented in a simple and neat style, echoing the user's focused working attitude.
攝影企劃
攝影情境分成室內與室外,表現 Asus Pro 立即作業的便攜性:城市街景、都會夜景、專業攝影棚….從白天到夜晚,團隊根據使用者的職業,打造貼近真實的工作環境。室內場景現代而簡約,展現創意工作者獨具一格的風格與品味,並透過光線顯現長時間的續航力。戶外場景則強調產品輕巧的重量、高效率的效能,在易受干擾的環境仍能滿足創作者的即時需求。
Design
The photography planning includes indoor and outdoor scenario, showing the portability of Asus Pro for immediate work from day to night: city street scenes, urban night scenes, professional studios....according to the user's occupation, we establish different environment close to the real world. The interior scene is modern and simple, showing the unique style and taste of creative workers, and also focusing on the premium battery capacity through light effect. The outdoor scene emphasizes the product's innovation of upgrading efficiency, which can still meet the immediate needs of creators in an environment prone to interference.
  • Client
    ASUS
    華碩
  • Services
    Photography Proposal
  • Year
    Jun 2022
  • Art Director
    Leo Huang
  • Executive Producer & Designer
    Jha Zhang
  • Project Manager
    Vivia Wang
  • Photography
    攝影|鄭鼎
    攝助|蔡宇恆、梁靖杰、Shoki
  • Models
    Elielton Alves Garcia
    王暐如
    洪翊展
  • Makeup & hair stylist
    彩妝|Stanley Su
    髮型|Weic Lin
    造型|乃諭
  • Art props
    道具|高邦
  • Production
    Duncan