ASUS VIVOBOOK 13 SLATE OLED PHOTOGRAPHY
Productivity and entertainment.
視覺概念
ASUS Vivobook 13 Slate OLED 是一款二合一便攜平板電腦，涵蓋背架、外接鍵盤等物件多元的使用方式，不僅能滿足閱讀及工作需求，休閒娛樂面向也能輕鬆上手。此專案 ASUS 邀請英國藝術家 Philip Colbert、美國藝術家/設計師 Steven Harrington，為 Vivobook 13 Slate OLED 打造出充滿驚喜的視覺慶典！從外包裝、機殼、到配件設計等，展現各自獨特的視覺語彙，讓藝術更加貼近生活、成為日常的一部份。
Background
ASUS Vivobook 13 Slate OLED is a 2-in-1 portable tablet computer, which covers various accessories such as holder and an external keyboard. It can not only meet the needs of reading and working, but also an ideal companion for productivity and entertainment. ASUS invited British artist Philip Colbert and American artist/designer Steven Harrington to create a series of visual celebration for this computer. From the outer packaging, case, to the accessories design, this product includes unique illustration and funky characters, making art a part of daily life.
攝影企劃
這兩套聯名商品擁有出色的 OLED 杜比視界 (Dolby Vison®) 螢幕與杜比全景聲 (Dolby Atmos®) 音效，除了強調 Vivobook 13 Slate OLED 多元使用的優勢與特色，畫面中也延展了兩位藝術家為平板電腦打造的插畫視覺與氛圍，呈現出趣味、繽紛的插畫世界。環繞在「創意工作者的最佳夥伴」的核心想法，攝影企劃將平面的想像轉化為立體、加入栩栩如生的 IP 角色，以 3D 手法建構一個充滿可能性與能量的創作空間。
Design
These two co-branded products have excellent OLED Dolby Vision® screens and Dolby Atmos® sound effects. In addition to emphasizing the advantages of the Vivobook 13 Slate OLED's diverse use, the photography also extends the two vision and atmosphere created by the artist to present a fun and colorful world. Surrounded by the core idea "The best partner of creative workers", the photography project transforms the flat imagination into three-dimensional, constructing a creative space full of possibilities and energy.
  • Client
    ASUS
    華碩
  • Services
    Photography Proposal
  • Year
    Jun 2022
  • Creative Director
    Leo Huang
  • Designers
    Mimi Tsen
    Wan Yu Cheng
  • Project Manager
    Vivia Wang
  • Photography
    攝影｜鄭鼎 (Oner Photo)
    攝助｜Levy Liang、Weixun Xu、Shokichi
  • Art props
    道具｜高邦
  • Production
    Duncan Dai (accesstovision)