PINNADA BRAND IDENTITY

品味幸福暖暖心田

品牌簡介

作為台灣耳熟能詳的豬排連鎖餐廳，品田牧場主打創意日式豬排，提供賓至如歸的用餐體驗。豬排在日本有「幸運」的含義，品田的創辦人希望在享用美味料理的同時，感受這股幸福的滋味。藉由這次形象重塑，團隊延續經典的活力風味，為煥然一新的品牌重新注入溫度。坐實在地老字號豬排的稱號，品田在成立第 15 年立下里程碑，翻開記憶中熟悉味蕾的全新篇章！

Background

As a well-known fried pork chop chain restaurant in Taiwan, Pinnada specializes in creative Japanese pork cuisine, providing wonderful dining experience and great hospitality. The fired pork chop have the meaning of "Lucky" in Japan. The founder of Pinnada hope customer could experience this happiness while enjoying delicious food. Through this rebranding project, the team retained the classic vitality and transfer the brand spirit into the new image. As a local time-honored fried pork chop restaurant, Pinnada has set a milestone in its 15th year and opened a new chapter!

設計方案

延續對美味食物的想像，新的標誌強化與日式料理的連結，展現品牌親切、具趣味性的個性。靈感來自「田」字的拆解，以「口」作為單位，發展粗細鮮明的線條；「口」也象徵日式定食的各種小菜碟子，有大有小地均勻排列於餐盤。字體保留襯線細節，筆畫末端模擬醬汁從豬排上滴落的水滴狀；整體造型如同濃稠飽滿的經典醬汁，令人食指大動、回味無窮！

Design

Continuing the imagination of delicious food, the new logo strengthens the connection with Japanese cuisine, showing the brand's friendly and playful personality. Inspired by the dismantling of the word "田", the form of "口" is used as a unit to develop clear and thick lines; "口" also represents the various side dishes of Japanese set meals, which are evenly arranged on the plate. The font retains the serif details, simulating the dripping shape of the sauce; the overall look relates to brand's classic sauce, creating a visual feast and arousing people's appetite!