Mu Viet Brand Identity

C'est la viet!
品牌簡介
沐越餐廳,為台灣王品集團旗下的越南餐廳,以「法式氛圍中的越式饗宴」的理念貫徹品牌精神,將越南獨特的風情與料理,融入深具歷史淵源的法式殖民記憶,打造出享受美食並體驗文化的聚餐空間。沐越融合了越南在地美食與法式文化精神,承啟西方和東方的飲食習慣;運用大量新鮮生菜與香草,搭配法越相融的經典越式咖啡、法國麵包、越式河粉高湯等美食,使東西方迥異的差異碰撞出完美的視覺衝擊。沐越將這股越式新風潮帶進台灣,打造一處讓人愜意地沐浴在法式氛圍裡,享用越式饗宴的約會聚餐場所。
Background
Mu Viet is a new-trend Vietnamese food restaurant under Wowprime Corporation located in Taipei, Taiwan. The restaurant constructs its identity through the idea of "Vietnamese feast in French atmosphere", combining Vietnam's unique style and cuisine with French colonial memories, to create a dining space where people can enjoy food and multi-culture simultaneously. Mu Viet embraces both western and eastern dining custom. By using plenty of fresh lettuce and herbs, mixing with classic Vietnamese food such as: classic Vietnamese coffee, French bread, Vietnamese pho soup, Mu Viet collides the perfect sparkle between the two distinct cultures. Here is a place people can pleasantly bathe in French atmosphere, and enjoy the most unique Vietnamese feast.
設計方案
「法式優雅」與「越式悠閒」作為品牌標誌中相互輝映的主要元素,以開放的視角帶出兩種文化融合的可能性。沐越的標誌以法式氛圍為靈感,使用歐文書法字型勾勒出優美流暢的線條,並在「越」字的頓點加入象徵越南國旗的星星。色彩系統則以沉穩的墨綠色、樸實的米白色象徵越南,以砂礫融化般的銅金色、溫軟俏麗的淺粉色象徵法國,期許以這些東西方的顏色搭疊交融出更曼妙無窮的視覺滋味。
Design
"French elegance" and "Vietnamese leisure" are the core muses of Mu Viet, integrating two cultures from an open perspective to endless possibilities. Inspired by French atmosphere, European calligraphy font is chosen to outline beautiful flowing type shape, ornamenting logotype with a star upon the word "Viet". The color system is constructed by dark jade green and earthy white color which represents Vietnam, gravel-like copper-gold and smoothing light-pink which represents France, with which Mu Viet expects to blend and build a wider colorful world.
  • Client
    Wowprime.Corp.
    王品餐飲股份有限公司
  • Services
    Brand Identity
    Brand Guideline
    Logo & Logotype
    Website Design
  • Year
    2017 - Present
  • Art Director
    Leo Huang
  • Designer
    Mimi Tsen
    Fran Dai
  • Web Development
    Transform Design