LIGHTEN JOURNEY Brand Identity

輕皙旅程由內而外
搭建起健康的橋樑
品牌簡介
人生像是場旅程,在閱歷無數美好風景、享受怡然步調過程中,擁抱各種時間里程回饋的美好改變。LIGHTEN JOURNEY 輕皙旅程,是個專營生活感美容機能性產品的品牌;以「純淨、轉化、輕盈」為主要訴求,讓每個人擁有屬於自己的美。輕皙旅程的產品不追求速效,而是強調緩慢調整身體機能的過程,讓參與者真正體驗由內至外的改變,並在這趟身體旅程中搭建起邁向健康的橋樑。
Background
Life is like a journey. After traveling countless scenery and experiencing various place, the amazing change will response to both body and mind. LIGHTEN JOURNEY is a beauty-care brand focus on routine and diet. The brand takes "Purity, Transform, Lightness" as core spirit, encouraging everyone to embrace their own beauty and value. The products emphasize on the process of slowly adjust body function rather than improve it immediately. Through this journey, LIGHTEN JOURNEY aims to build a bridge to truly healthy life, and let the participants experience the change from inside to outside.
設計方案
視覺的平衡如同正確呼吸之必要,而緩慢且深刻的轉變是健康的佐證。旅途總有起點終點,品牌標誌以搭建健康的橋樑作為靈感,描繪清晰簡潔的線條,象徵踏往彼岸的規律步伐。呼應純粹的植萃成份原料,色彩規範選用純然的白,透過不同的色調、明度、材質來凸顯整體識別系統,層層疊壘循序漸進的轉化與力量。
Design
There is always the start and the end of journey. The idea of brand logo is about a bridge linking to health, depicted with clear and simple line, symbolizing the regular pace to a better place. To be related to the pure ingredients of products, white has been chosen as the main color for LIGHTEN JOURNEY. Through different shade, brightness, and material of white, the visual language conveys a unique point of view, and the importance of transforming body slowly and healthy.
  • Client
    LIGHTEN JOURNEY
    清皙旅程
  • Services
    Brand Identity
    Brand Guideline
    Logo & Logotype
    Website Design
  • Year
    2016 - Present
  • Art Director
    Leo Huang
  • Designer
    Leo Huang
  • Typeface
    Maven Pro
    Futura
  • Photographer
    Andrew Kan