人生像是場旅程，在閱歷無數美好風景、享受怡然步調過程中，擁抱各種時間里程回饋的美好改變。LIGHTEN JOURNEY 輕皙旅程，是個專營生活感美容機能性產品的品牌；以「純淨、轉化、輕盈」為主要訴求，讓每個人擁有屬於自己的美。輕皙旅程的產品不追求速效，而是強調緩慢調整身體機能的過程，讓參與者真正體驗由內至外的改變，並在這趟身體旅程中搭建起邁向健康的橋樑。
Life is like a journey. After traveling countless scenery and experiencing various place, the amazing change will response to both body and mind. LIGHTEN JOURNEY is a beauty-care brand focus on routine and diet. The brand takes "Purity, Transform, Lightness" as core spirit, encouraging everyone to embrace their own beauty and value. The products emphasize on the process of slowly adjust body function rather than improve it immediately. Through this journey, LIGHTEN JOURNEY aims to build a bridge to truly healthy life, and let the participants experience the change from inside to outside.
There is always the start and the end of journey. The idea of brand logo is about a bridge linking to health, depicted with clear and simple line, symbolizing the regular pace to a better place. To be related to the pure ingredients of products, white has been chosen as the main color for LIGHTEN JOURNEY. Through different shade, brightness, and material of white, the visual language conveys a unique point of view, and the importance of transforming body slowly and healthy.
Logo & Logotype
Year2016 - Present
Art DirectorLeo Huang