LUCKY SPARKS BRAND IDENTITY

A CHANGE OF PERSPECTIVE
品牌簡介
LUCKYSPARKS 台灣製片公司,專注於多元形式的影片製作,擅長將各種題材真實地呈現於作品;運用獨特的觀點與創意觸動觀眾內心,以最真摯細膩的情感來引起共鳴。影片是激發心中火花、催化並放大感官的媒介,也是拍攝者與觀者之間的橋樑:透視鏡頭下的世界,是純粹情感的互動、是雙向交流的感動、是感性與理性的碰撞。用影像取代文字來講述每個故事,LUCKYSPARKS 不斷的挖掘、昇華、提煉深沈的體悟,在黑暗中綻放閃耀的花火。
Background
LUCKYSPARKS is a Taiwanese integrated production company with an intense passion for filming sophisticated video. By creating unique ideas and compelling stories, LUCKYSPARKS offers audience the most sincere and delicate emotions. Video acts as the bridge between audience and producer, and which is also the media that stimulates spark, catalyzes and magnifies human's senses. Through the eyes of camera, every scenes are the pure interaction, the bilateral emotion, the collision of sensibility and rationality. Telling stories by images instead of words, LUCKYSPARKS excavates, sublimates, and extracts every core idea, sparkling their values in the darkness of infinity.
設計方案
品牌標誌的靈感,來自於早期電影導演手持的擴聲喇叭,象徵影像帶給人群的影響力。標準字採用漸變大小的視覺效果,如同伸縮收放的情感轉化,直接投射在 LUCKYSPARKS 帶有力量的斜線,切割成不同比例的畫面,上演著各種溫度的人生故事。對比的黑白兩色應用在整體色彩系統,除了表現不被定義的經典,也彰顯品牌簡潔俐落、追求平衡的個性。
Design
The symbol of LUCKYSPARKS is inspired by the megaphone hold by movie director, representing the influence and power of film. Logotype is designed with a gradient-size visual effect, just like the transformation of emotion, reflecting its personality on the graphic oblique line, loading different story movies in the divided space. The contrasting black and white colors are applied in the overall color system. In addition to express the classic that unable to be defined, the black and white colors highlight the brand character of pursuing balance and frankness.
  • Client
    LUCKY SPARKS
  • Services
    Brand Identity
    Brand Guideline
    Logo & Logotype
  • Year
    2014 - Present
  • Art Director
    Leo Huang
  • Designers
    Leo Huang
    Celine Shen
  • Copywriting
    Vivia Wang