Three Leafs New Packaging

品味好茶為信念
善待土地為初衷
品牌簡介
三叶 Three Leafs 的新包裝系列,延承「以品味好茶為信念,善待土地為初衷」的精神,推廣出全新的十二支花茶與原葉茶種;以在地茶葉文化作為背景,將品茶視為一項自然不過的生活態度。新視覺企劃的出發點,是為區隔初期的精品禮盒設定,以貼近生活面向為契機,發展出適合日常喫茶的包裝。三叶的每一辦葉、每一株芽,經由專業製茶師之手淬煉成不同香氣結晶,分享給同樣熱愛這片土地的人們。
Background
The series of Three Leafs new packaging inherits the initial spirit of "Tasting the good tea and appreciating the land", promoting the new six scented tea and six whole-leaf teas. Taking tea culture as a background, Three Leafs views tea tasting as a natural life attitude. The starting point of this new packaging strategy is to separate the initial boutique gift box position, and to develop the products that suitable for daily used and close to life. Every leaves and buds from Three Leafs are quenched into different aroma by the hands of tea craftsmen, spreading the fragrance to people who embrace the same enthusiasm for this land.
設計方案
有別於初期強調高質感的深色設定,此系列的色彩規範採用淺色繽紛的基底,傳達輕鬆愜意的生活氛圍。其中六款原葉茶種使用全然淨緻的淡淺色系,從帶有手感的紙質,直接感受原葉茶的質樸與溫度。而另外六款花葉茶的包裝,則被賦予更多視覺巧思:拆解了「三」及「叶」的字體結構,重新組合成各式幾何線條;而英字的「TEA」也嘗試了相同手法,將簡單精緻的圖案,更多元地應用在這十二款美好芬芳包裝。
Design
Different from the initial dark color that emphasizes high quality, this series of color system uses light and soft base to convey a relaxed and comfortable living atmosphere. The pure and exquisite light colors are chosen for six of whole leaf teas. From the texture of paper, the customers can feel the simplicity and temperature of the original leaf tea directly. In addition, the other six scented tea are endowed with more visual ingenuity. The patterns of scented tea packagings are inspired by the Chinese word "Three" and "Leafs", reassembling the strokes into various geometric lines, and the English word "TEA" also follows the same method to develop a more delicate and elegant image.
  • Client
    THREE LEAFS
    三叶
  • Services
    Brand Identity
    Brand Guideline
    Logo & Logotype
    Packaging Design
  • Year
    2018 - Present
  • Art Director
    Leo Huang
  • Designers
    Celine Shen