FU LONG Brand Identity

穩定航行積極推進
品牌簡介
船舶的出現是隨著人類的發展而開發:從歷史的觀點來檢視,不論是戰時或平日皆仰賴船舶的技術,是為推廣更進步的文明而生。富隆的業務涵蓋廣泛:從設計船隻、打造運船、維護管理、到材料採購...船舶產出需要結合多種專業,才能創造出滿載精神的船體。富隆全面性的服務內容不但穩定地推廣台灣船舶產業,也在國際舞台上閃耀發光。
Background
From a historical point of view, whether in wartime or during normal life, the ship industry is born to promote a more progressive civilization. To sail stably around the vast ocean, the propeller most be one of the indispensable elements. FULONG MARINE business covers a wide range of works: from designing vessels, building ships, maintenance management, to material procurement...the field of ship output needs to combine a variety of specialties to create a fully-loaded hull spirit. FULONG MARINE's comprehensive service not only promotes Taiwan's shipbuilding industry firmly, but also shines on the international stage.
設計方案
船隻能在廣褒的大海裡穩定航行,螺槳是不可或缺的要素之一。富隆的主要標誌以螺槳運轉的動能,進而推動船隻向前邁進的想法,將「推進」作為品牌關鍵字,傳遞出正向積極的企業核心概念。整體造型呈現出動態感,在水下翻滾的氣泡代表無窮的動力,捲動層層流線向前邁進。色彩系統選用海洋的藍與日昇的黃,搭配船隻向海平面盡頭行駛的力道,賦予品牌正向積極的概念。
Design
Propeller is one of the most indispensable elements for ships to sail stably in the vast sea. The idea of using kinetic energy of the propeller to propel the vessel forward is the key-point of the brand identity idea, which convey the core concept of FULONG MARINE Corporation with its positive and active characteristics. The overall shape presents a sense of dynamics, and the bubbles that roll under water represent an infinite amount of power, scrolling layered streamline to move forward. The ocean blue and sunrise golden are used for the main color language. The power that the ship sails to the future endows the brand a positive and energetic essence spirit.
  • Client
    FU LONG
    富隆船舶
  • Services
    Brand Identity
    Brand Guideline
    Logo & Logotype
  • Year
    2017 - Present
  • Art Director
    Leo Huang
  • Designer
    Fran Dai