2017 WEIWUYING ARTS FESTIVAL

雲集南臺灣藝文能量為響應
傳達深植展望與文化根深力
品牌簡介
座落於高雄鳳山、前身為軍營腹地,寶島唯三之一的國家級場館:衛武營國家藝術文化中心,以藝術為媒介、空間為平台,傳承並發揚南台灣的文化根深力量。衛武營是藝文活動的場域熔爐,而藝術祭則為在地藝文精神凝聚下之產物;2017年的藝術祭,作為建築體開幕前的首場大型活動,集結土地及居民回饋的熱烈,慶祝場館聚落的告竣、與文藝慶典之序章。2017年衛武營藝術祭,以全新的視覺樣貌揭示地區特性:呼應建築體如波浪翻滾般的造型,揚起環環漣漪象徵緊密連結的網絡,將日常生活與藝文活動自然接軌。衛武營的全開放式空間為人文交流奠定了基礎,雲集南臺灣藝文能量為響應,傳達深植耕耘與文化共鳴的展望。
Background
Located in Fengshan, Kaohsiung, National Kaohsiung Center for the Arts-WEIWUYING, formerly known as the military hinterland, is also one of the three national venue constructions in Formosa. Take art as medium, space as platform, National Kaohsiung Center for the Arts (WEIWUYING) inherit and carry forward the cultural roots of southern Taiwan. WEIWUYING is an extraordinary hub for arts and cultural activities, and the art festival is the outcome of local art and literature. The 2017 debut festival is a celebration and prologue, gathering the enthusiasm and passion from land and residents, hold before the opening ceremony of architecture. Responding to the undulating shape of the building, the festival symbolizes the ripples as a network of local connections, linking daily life with artistic activities naturally. The fully open space of WEIWUYING build a steady foundation for crossover, cohering the energy of South Taiwanese arts and culture, and also conveying the vision of deep cultivation and cultural resonance.
設計方案
奠定高雄地區藝文活動的指標代表,衛武營藝術祭將各種潛在的可能性擴展至最大值:以建設物本體作為靈感核心,將箭頭的概念植入主視覺造型,塑造南部藝術翹楚的引領意象。高雄的獨特個性,是視覺語言轉化的依據:南島城鎮的悠然舒心、熱帶氣候的歡騰熙攘,映襯北部相對理性的溫度,這些畫面成就平面系統的基底,賦予藝術祭活潑繽紛的色彩印象。視覺配置呼應展區分佈,以垂直十字為單位,俐落切割成四等分邊線不一的空間:象徵前鋒的尖角為主、追求平衡的直線為輔,延伸不同的組合造型達到畫面的完整一致性。
Design
To underline the significance of Kaohsiung unique native culture, the WEIWUYING Art Festival extends its various potential possibilities to the maximum. Mainly inspired by the building itself, the image of arrow is implanted into the main visual system to definite the leadership position in the southern area. The exclusive personalities of Kaohsiung are the basis for visual language transformation: the leisure moment from south island, the bustling vibe in tropical climate, compare with the relatively rational temperature in the north, these pictures construct the foundation of the brand's graphic structure, endowing the art festival a vivid and colorful impression. The visual configuration echoes the distribution of the exhibition area, segmented into several spaces with different halving edges in units of vertical crosses. Sharp corner symbolizes the pioneer, and straight line represents maintaining balance, the brand aims to achieve the complete consistency through these two core ideas and intentions.
  • Client
    National Kaohsiung
    Center for the Arts WEIWUYING
    衛武營國家藝術文化中心
  • Services
    Graphic Design
  • Year
    2017 - Present
  • Art Director
    Leo Huang
  • Designers
    Celine Shen
    Chiaoyi Chang
    Mimi Tsen
    Pinzo Zhou
    Suri Zheng
    Sandy Hsieh
  • Typeface
    文鼎UD晶熙黑體
    文鼎明體
    Sabon