HALFÔR Brand Identity

綿延的堅持與陪伴左右
針針相繫人與人的牽絆
品牌簡介
生命並不完美,每個人就像是張待完成的拼圖,一邊尋覓相契的夥伴,一邊等待圓滿的時刻。HALFÔR 傳達了 "half " 陪伴、與 "for" 給予的意涵,因為不完整而給予更多並相伴左右;襪子是雙雙對對的組合,擁有另一半/伴才能更接近完整。作為衣物穿搭的配件,襪子扮演著易被忽略的角色,默默地溫暖肌膚的最底層與雙踝。HALFÔR 集結對土地的關懷、珍視被在乎的溫度,針針相繫著人與人之間的牽絆。
Background
Life is not perfect, just like an incomplete puzzle. Everyone is seeking for their forever soulmates to achieve a perfect life. HALFÔR combines the meaning of "half" and "for" that conveys the message of accompanying and affording more because of the incompleteness. As a supporting role for clothing, socks always play an easily overlooked role, dumbly warm the lowest place of skin and toes. Showing the most concern to the bond between land and people, HALFÔR connects not only wire but also the precious relationship.
設計方案
HALFÔR 利用簡約中性的視覺語彙,詮釋堅強自信的精神;而標準字的無襯線字體凸顯乾淨、簡潔的品牌個性。呼應產品中大量的植物圖像,桑色白茶的草綠帶出淡淡竹青,染上略帶直率的無性別色彩。成熟的棗紅點綴搭配金屬霧金材質,點綴在一片綠意森林菬蔭,婉轉地融合優雅與韌性。HALFÔR 是力量的象徵、是理性的集結、是綿延不斷的堅持,步步陪伴左右。
Design
HALFÔR expresses a strong and confident spirit by simple and neutral visual language, and the sans-serif typeface emphasizes a simple, plain brand personality. In response to the numerous plant patterns on projects, the olive buff color brings out a forest atmosphere as the brand iconic color. The mature jujube color is embellished with metal fog gold, extracting and blending a tone of elegance and resilience. HALFÔR is a symbol of strength, a gathering of rationality, a constant of persistence, which always accompany by side.
  • Client
    Halfor
    享恩國際
  • Services
    Brand Identity
    Brand Guideline
    Logo & Logotype
    Website Design
  • Year
    2018 - Present
  • Art Director
    Leo Huang
  • Designer
    Mimi Tsen
  • Typeface
    Futura
    Lato
    思源黑體
  • Web Development
    Transform Design