"THREE LEAFS X ROCCA PÂTISSERIE" COLLABORATIVE PROJECT

碰撞出熱情繽紛的火花
茶香與酥鬆的全新滋味
品牌簡介
熱情的火花來自於彼此間的碰撞,激發出產品獨有的特色、共鳴出品牌獨一無二的靈魂。2019年的第一項計畫,三個品牌以自己願意珍藏的心情為出發點,設計並推出這款「THREE LEAFS x ROCCA Pâtisserie 聯名年節禮盒」:由瑜悅設計主導企劃與設計,聯合台灣茶飲品牌三叶,與澳門創意甜點品牌 ROCCA Pâtisserie,共同推出一款以「茶」為主題、「圓」為核心,精緻不失喜氣的收藏逸品級年節禮盒。在創意的交流中,三方交換有趣的想法,讓茶香蕊甘與蘇鬆糕餅發展出全新滋味,是牙根酥軟、齒頰留香、味覺與視野的雙向回味無窮,也是現代設計突破傳統禮盒印象的難得契機。
Background
The spark of enthusiasm comes from the collision of each other, inspiring the unique characteristics of the product and resonating with the soul of the brand. This Chinese New Year tea & cookie gift set, is our first project in 2019, collaborating with Taiwanese tea brand "Three Leafs" and the famous pastries shop "ROCCA Pâtisserie". The authentic handmade Taiwan osmanthus oolong tea is a perfect match with tea infused cookies from artistic patisserie chef, surrounding with the core idea of "Tea" and "Circle". Through numerous brainstorm and idea generation, we explore a way to reverse traditional gift box impression with the modern visual language to a festival product that is worth preserving.
設計方案
歲末年前的送禮行為,在亞洲社會是項頗受重視的社交文化:不單期許收禮人在新的一年順利平安,年節禮盒也能顯現出送禮人的用心及祝福。從禮盒的結構到設計的概念,想像成一場隆重的儀式,以一種屏氣凝神的節奏表現過程,重視從開盒到品茗的每道細節。圖形以圓與線抽象化三方品牌的聯名合作,映襯著盒蓋上的經典壓印標誌,上演一齣精緻舞台:慎重地將精裝盒打開,往上的軌跡是模擬慢慢上升的布幕,讓神秘的主角隆重登場。紅色在亞洲象徵年節與喜慶,而圓罐包裝上三種紅色,來自三種不同口味的茶與餅乾;如同拌入各種花茶蕊葉,紅色顯現出不同的風味,讓細細的香韻從視覺蕩漾到舌尖。
Design
The gift-giving behavior before the end of the year is a transitional social culture in Asian society. The festival gift not only represents blessing and best wish from the givers, but also brings people hope to look forward to another new year. Just like an grand ceremony, from the gift box structure to design concept, the point is to experience the profound moment from opening the box to brewing the tea. The whole behavior connects to the idea of performance: the person who receive gift box will carefully open the hardcover box, presenting it slowly to simulate the rising stage curtain, and let the mysterious protagonist debut grandly. Red symbolizes vitality and celebration in Chinese culture, and the three different hue of red relate to different flavor of tea and pastry. From visual to taste, this collaborative festival gift box brings you the richest sense of experience, to immerse in the jubilant moment with beloved people.
  • Client
    THREE LEAFS
    ROCCA Pâtisserie
  • Services
    Brand Identity
    Brand Guideline
    Logo & Logotype
    Packaging Design
  • Year
    2019 - Present
  • Art Director
    Leo Huang
  • Designer
    Leo Huang
  • Typeface
    Century Gothic
    Montserrat
    CG Gothic
    Mariposa Sans Std
    翔鶴黑體
  • Copywriting
    Vivia Wang
  • Photography
    Amy Un
    Leo Huang
  • Print
    山山有限公司
  • Paper
    大亞香氛紙
    大亞日本美感紙
    大亞京都元素紙