SIAM MORE PHOTOGRAPHY

啟動味蕾探索之旅
走訪山河尋常美味
品牌簡介
泰國是個多雨、潮濕的友善國度,歡迎所有前來探索未知的旅者,點亮雙雙佈滿期待與驚喜的眼睛,獻上美食佳餚細述每一則古老的故事。「泰式料理的精華是人性的彰顯」創立第一家米其林星級泰國餐廳 nahm,把泰國菜帶上世界舞台的 David Thompson 是這麼說的。饗泰多這次的企劃重點聚焦在不同的食材地域,以當地風味特性作為視覺靈感、探索的角度咀嚼各種食譜故事,突顯自然輪廓並完整地詮釋原料的精髓。旅行是認識自己的過程,放慢都市急促的步調、專注於與食材的互動時空:這裡的料理凝聚所有寧靜、美味、困惑與魅力,如同泰國本身。
Background
Thailand is a hospitality country, welcoming all travelers who come for exploring unknown field, and telling various ancient stories with exotic cuisine served. "The great Thai food is one of the hallmarks of humanity" said by David Thompson, the founder of the first Michelin-starred Thai restaurant nahm, who also brings Thai food to the world stage. Inspired by the provenance of regions and local recipes, the main visual image of this project composed with nature scenery by photographing, focusing on the story and heritage of the real Thai food, and exploring its true value through this journey. Food galvanizing people together; it is like a wonderful mash of culture, of serenity, of taste, of confusion, and of charm. Just like Thailand itself.
設計方案
「啟動一場味蕾的探索之旅」是饗泰多的攝影風格核心,賦予每道料理神秘驚喜的冒險故事。視覺以不同的香料粉末呈現,揮灑成一幅幅呼應主題的自然輪廓:使用對比強烈的色彩配置、香氣濃郁的熱帶食材,碰撞出令人著迷的泰國印象。三道主打菜色以不同的自然元素及動物組構畫面:淚之虎以山稜線條隱約帶出老虎身影,搭配堆疊的龜背葉打造東北的原始叢林意象;泰北辣醬拼盤以山河與大象還原田野景觀,帶領旅者蘸嚐道地農村家常菜;帕能燉松板以河流線條及飛鳥勾勒湯菜料理,如同徜徉在熱情的金黃色泰南海岸。饗泰多以氣味還原風景、感官刻畫記憶,熱烈地領引每個前來冒險的食客,走訪一場踩在舌尖上的叢林之旅!
Design
"To start an adventure of tasting" is the key message this photography project intents to convey: Siam More creates mysterious adventure stories for each dishes. All images are illustrated with different spices of powder, swaying into natural contour. The contrasting color schemes and the aroma of tropical ingredients collide with a fascinating, sophisticated Thai impression. The three main dishes are depicted with a diversity of ingredients and animal imageries: Crying Tiger faintly brings out the tiger figure with the mountain ridge line, and the stacked monstera leaves construct an original jungle image of the northeast; Thai Chili Dip restores the field landscape with mountains, rivers and elephants outlines, guiding visitors to discover rural homey cuisine; The taste of tender and rich flavor of Panang Curry relates to a golden coast in southern Thailand, decorated with river streamlines and flying birds. Siam More encourages adventurers to embrace all different kind of food from traditional Thai recipes, and to experience the most incredible journey of tasting.
  • Client
    饗泰多
    Siam More
  • Services
    Graphic Design
    Photography proposal
  • Year
    2019 - Present
  • Creative Director
    Leo Huang
  • Art Director & Designer
    Celine Shen
  • Project Manager & Copywriting
    Vivia Wang
  • Photography
    Andrew Kan