ESTYLE ART GALLERY WEB DESIGN

推動中西文化為起始本心
運籌當代藝術的複合空間
品牌背景
藝時代畫廊創立於2015年,是一處結合藝術展覽與當代中西畫材的複合式空間。畫廊以推動當代藝術為主軸,密集策劃各類展覽與講座,廣泛地推廣才懷洋溢的藝術家們。專案目的為更新舊有網站,提供使用者更優質的線上體驗;網站作為與群眾認識彼此的前端媒介,必須清楚快速抓住觀者注意,使其直覺接收到品牌想傳達的訊息。藝時代以國內外藝術博覽會作為軸線,讓藝術家躍升國際舞台,以多元型態表現人文與藝術所蘊含的價值。
Background
Established in 2015, Estyle Art Gallery is a unique multi-purpose gallery conducts art exhibitions and promotes contemporary paintings. The gallery aims to introduce eastern and western art through various lectures and exhibitions, to widely publicize talented artists around the world. Compared with previous website, the renew version offers users a better and intuitive experience. As the forefront appearance, website must to catch people's attention quickly then convey message clearly. Estyle Art Gallery demonstrates the value of culture and art in multi-faceted activity, assisting artists to gain a higher international reputations.
設計方案
網站介面以清楚觀賞每件藝術品為目的,利用簡潔俐落的線條帶出作品能量。從功能面篩檢不必要的結構及訊息,讓使用者直覺瀏覽頁面。在不干擾藝術家作品畫面的前提下,版面俐落切割出畫面與文字的界域:繽紛影像為主、黑白色塊輔助,讓繁多作品如真實畫作般自然呈現。除了前端畫面的巧思,後端同時具備資料庫處理的完善功能;客戶在後台操作上傳圖片時,可截選畫面並做切割動作,讓呈現的畫面控制在最理想的範圍。
Design
To clearly view each artworks is the primary request for this project, and the website interface is designed with simple layout to bring out the energy of all artworks. The unnecessary functions and surface decorations are removed, allowing users to intuitively browse the page. Based on the premise of not interfering visual perception, the layout boundaries divid image and text areas explicitly. The color system consists of two contrast color: black and white, which highlight the colorful paintings and present the pigment naturally. In addition to the ingenuity of the front-end surface, backstage also possesses the function of database processing. Besides, the upload images can be adjusted in designated scale and area, making the pictures present in the most ideal view.
  • Client
    Estyle Gallery
    藝時代畫廊
  • Services
    Web Design
  • Year
    2018 - Present
  • Art Director
    Leo Huang
  • Designer
    Celine Shen
  • Copywriting
    Vivia Wang