旅行可以看盡未知風景，也可以漫遊無目的。以「日日是好日」作為起心動念，Kindness Day Hotel 康橋慢旅將台南的慢活魅力實踐在飯店的每一處角落。伴隨開幕契機，康橋慢旅聯手日本知名的插畫家 Yu Nagaba 長場雄，以「旅行者」作為主題繪製系列插畫商品，引導旅人與在地快速接軌。這場籌備一年的企劃是品牌首次的跨界聯名，在溝通過程中碰撞出有趣璀璨的火花；也藉由這次機會邀請插畫家本人與我們對談，用外國人的視角探索他眼中的台灣風景。
Travel offers a chance for people to explore unknown scenery or just relax their minds. To achieve the idea of "Every day is a good day", Kindness Day Hotel aims to bring various fascination of Tainan to every hotel visitors. To celebrate the upcoming opening, Kindness Day Hotel collaborated with Yu Nagaba, the well-known Japanese illustrator, to draw a series of illustration with the theme of "Traveler", guiding travelers to integrate with the locals by the power of art. This collaborative project is Kindness Day's debut crossover activity, which made the first step of connecting local and abroad. Besides, through this opportunity, illustrator was invited to talk about his Taiwan impression from the perspective of view as a foreigner, sharing some original ideas of his artworks.
Tainan is a historical capital full of cultural heritage: old city monuments, delicious street food, endless stretches of intricate lanes, accompanied by enthusiastic people and weather. However, beyond these ordinary impressions, a vast energy is lurking in the routine of this city; derived from the accumulation of time and wisdom, various creative ideas irrigate this vibrant area. The illustrator portrayed three appearances of journey with casual and simple brushstrokes: from the check-in moment at counter when arriving hotel, to a cheering toast front of bar after city exploration, and taking snack while relaxing in the room. As a prelude, Kindness Day Hotel connects local culture and human relations by this collaborative event, to create visitors a amazing and unique memory.
ClientKindness Day Hotel
Logo & Logotype
Brand Name Proposal
Year2020 - Present
Art DirectorLeo Huang
PhotographerKyleYu Photo Studio
Web DevelopmentPGNINI DESIGN
Malabar LT Pro
Interior DesignOntology Studio