KINDNESS DAY HOTEL X YU NAGABA

日日是好日
台南慢節奏
企劃簡介
旅行可以看盡未知風景,也可以漫遊無目的。以「日日是好日」作為起心動念,Kindness Day Hotel 康橋慢旅將台南的慢活魅力實踐在飯店的每一處角落。伴隨開幕契機,康橋慢旅聯手日本知名的插畫家 Yu Nagaba 長場雄,以「旅行者」作為主題繪製系列插畫商品,引導旅人與在地快速接軌。這場籌備一年的企劃是品牌首次的跨界聯名,在溝通過程中碰撞出有趣璀璨的火花;也藉由這次機會邀請插畫家本人與我們對談,用外國人的視角探索他眼中的台灣風景。
Background
Travel offers a chance for people to explore unknown scenery or just relax their minds. To achieve the idea of "Every day is a good day", Kindness Day Hotel aims to bring various fascination of Tainan to every hotel visitors. To celebrate the upcoming opening, Kindness Day Hotel collaborated with Yu Nagaba, the well-known Japanese illustrator, to draw a series of illustration with the theme of "Traveler", guiding travelers to integrate with the locals by the power of art. This collaborative project is Kindness Day's debut crossover activity, which made the first step of connecting local and abroad. Besides, through this opportunity, illustrator was invited to talk about his Taiwan impression from the perspective of view as a foreigner, sharing some original ideas of his artworks.
設計方案
台南是座富含文化底蘊的歷史之都:舊城古蹟、美食雲集、綿延不盡的錯綜巷弄,伴著永遠降不下來的人情溫度。然而在這些尋常印象外,是一股巨大能量潛伏在緩慢日常節奏;源於歲月與智慧的積累,各式各樣的創意灌溉這座充滿生命力的城市。插畫家以隨性簡潔的筆觸,描繪旅途中的各種樣貌:從抵達飯店在櫃檯進行 check-in、探索城市後回到館內微醺乾杯、到房間休憩的嗑零食偷閒時光。以飯店為圓心、路途作為直徑,康橋慢旅藉這場活動拉起序幕,串連起在地文化與人情的圓圈,與各方共創帶有溫度的美好回憶!
Design
Tainan is a historical capital full of cultural heritage: old city monuments, delicious street food, endless stretches of intricate lanes, accompanied by enthusiastic people and weather. However, beyond these ordinary impressions, a vast energy is lurking in the routine of this city; derived from the accumulation of time and wisdom, various creative ideas irrigate this vibrant area. The illustrator portrayed three appearances of journey with casual and simple brushstrokes: from the check-in moment at counter when arriving hotel, to a cheering toast front of bar after city exploration, and taking snack while relaxing in the room. As a prelude, Kindness Day Hotel connects local culture and human relations by this collaborative event, to create visitors a amazing and unique memory.
  • Client
    Kindness Day Hotel
    康橋慢旅
  • Services
    Brand Identity
    Brand Guideline
    Logo & Logotype
    Photography
    Product Design
    Brand Name Proposal
  • Year
    2020 - Present
  • Art Director
    Leo Huang
  • Designers
    Mimi Tsen
    Fran Dai
  • Copywriting
    Vivia Wang
  • Photographer
    KyleYu Photo Studio
    游宏祥攝影工作室
  • Web Development
    PGNINI DESIGN
  • Typeface
    翔鶴黑體
    思源宋體
    Malabar LT Pro
    Scene Pro
  • Interior Design
    Ontology Studio
    直學設計