REREAD X SUNGOOD READING PROJECT

重審閱讀的重量
累積知識的深度
展覽簡介
Reread 是由瑜悅設計啟動的閱讀計畫,建立一處知識交流平台分享所見所聞,鼓勵大眾重審閱讀的重量。每一次的翻閱都是啟發創意、累積深度的過程;憑藉推廣書籍的起心動念,平台聯手經營設計、藝術類叢書的桑格設計書店,共同向社會傳遞書籍體驗的美好。由六位資深平面設計師推薦各自心儀的書籍及想法,這項計畫不僅復興了閱讀文化,同時拉近書本與人群的距離。
Background
Reread is a reading project curated and designed by Transform Design. It establishes a platform to share knowledge and vision, encouraging the public to review the weight of reading. Reading is a process of inspiring creativity and accumulating depth. Start with the motivation to promote books, the platform collabrated with Sungood Bookstore to conveys the value of book experience. Through recommending the favorite books by six senior graphic designers, this project not only revives the behavior of reading, but also narrows the distance between books and people.
設計方案
人們在閱讀文字的時候,眼睛的注視點並非平滑地掃閱文字,而是在某些定點停留一段時間,再進行快速的眼動切換。眼睛的移動反映人們的思考過程,從觀察者的眼動側錄中,接收對應的專注與放鬆程度。以眼動儀作為紀錄閱讀軌跡的媒介,設計手法依循設備追蹤眼球的熱區圖,模擬出觀者的瀏覽路徑。雲朵狀的圖形如液態物質浮動、伸縮變形,位於中心點紅色區域代表聚焦範圍,漸變顏色至藍、延伸到邊緣,拖曳不同的視野在書海恣意悠遊。
Design
When reading text people's eyes do not browse the text smoothly, but will focus on a particular points for a while. The movement of the eyes reflects people's thinking process, which also presents the corresponding degree of concentration and relaxation. The eye tracker is invented as the medium to record reading track, and the design method follows the hot zone map to simulate the browsing path of the viewer. The cloud-shape graphics floats, stretches and deforms, navigating different vision in the sea of books.
  • Client
    Sungood Bookstore
    桑格設計書店
  • Services
    Exhibition Design
    Graphic Design
  • Year
    JUN-JUL 2020
  • Art Director
    Leo Huang
  • Designer
    Jha Zhang
  • Copywriting
    Vivia Wang
  • Typeface
    Presicav
    文鼎UD晶熙黑體E1HK