"THREE LEAFS X YEYE" MOTHER'S DAY GIFT BOX

在一片甜粉葉葉之間
品味茶香、妝點生活
專案簡介
五月是康乃馨綻放的季節,三叶 Three Leafs 台灣精品茶攜手植鞣皮革品牌葉葉 YEYE,獻上一組最柔軟的母親節禮物。夢幻優雅的粉色山蘇革植,是葉葉為三叶量身打造的限定商品;栽一片甜粉葉葉,綿延焙茶的馥郁與革植的馨香,為生活增添自然芬芳氣息。山蘇葉緣的波浪起伏,讓人聯想到柔和的女性身影,搭配三叶悉心培育的蜜香風韻東方美人茶,呼應那獨有的優雅靦腆。在母親節送上一份芬芳禮品,讓滿室的甜草香氣環繞、細膩的甘醇蜜香蕩漾舌尖,帶領母親們一起品味茶香、妝點生活。
Background
May is the season that celebrate Mother's Day and surrounded by blooming carnation. Taiwanese tea brand Three Leafs collaborates with YEYE, an interior decoration brand inspired by plants, presents a set of the most exquisite gift for mother. The team creates a limited edition leather plant, a set of rose pink fragrance décor. The graceful Nest Fern, with lanceolate wavy edge that associates to female silhouette, provides a unique way to experience pleasant atmosphere, merging into the aroma of roasted tea. With leather leaf and white-tip oolong tea, this beautiful gift box guides mother to explore an extraordinary experience of tasting and living.
設計方案
跳脫波浪輪廓山蘇的碧綠印象,暈染出乾燥玫瑰般的色澤,微微捲起葉緣的美麗皺褶,隨著時間譜寫出獨特的紋理。純粹的線條與色塊肌理,是這組包裝設計的亮點:波浪狀的圖騰象徵香氣的擴散,聚焦於視覺與味覺的空間;大面積的色塊以手繪方式塗滿,如同深深印漬的氣味痕跡。以自然原色為靈感,兩款禮品組合皆以溫煦的暖色調搭配,闡述女性獨有的典雅氛圍。同為擴散香氣的兩款品牌,葉葉與三叶凝聚味蕾、染盡芬香,創造獨一無二的視覺印象。
Design
Breaking the impression of green Nest Fern, the team dyeing a special dry rose-like color and the texture with wrinkle trace, which will transform to different looks over time. The simple lines and pure color palette are the highlights of this packaging project: The wavy curves on leather edge symbolizes the spread of aroma, focusing on the space of vision and taste; several blocks of color are delicately hand-painted, mimicking the trace of scent pigment. Inspired by natural environment, two version of packaging both present in warm colors, pointing out the elegance of female. Presenting scent, tactile, and design with same intention of diffusing aroma, Three Leafs and YEYE Fragrance provides a unique way to experience natural atmosphere, creating a distinct visual language of nature scenery.
  • Client
    三叶 THREE LEAFS
    YEYE 葉葉
  • Services
    Packaging Design
  • Year
    2019
  • Art Director
    Leo Huang
  • Designer
    Celine Shen
  • Copywriting
    Vivia Wang
  • Paper
    恆成 勒斯緹 Rusticus