TEA THAT WILL OPEN ALL YOUR SENSES
United Tea Estates Enterprise, also known as UTEE is a bridge for Taiwan tea to integrate with the international market. There were two exhibitions held in Taipei and Nantou at the end of 2020, allowing the public to get close to tea culture, the history of tea industry, and tea-making processes. These exhibitions focused on knowledge sharing and interactive activities, displaying the characteristic teas from 28 tea estates. In addition, several tea specialist were arranged around the area to communicate with the audience, sharing knowledge and the enthusiasm of tea.
以建立五感體驗的茶旅為起心動念，亮點茶莊推出一本精品茶葉的最佳指南，介紹 28 家台灣的頂級茶莊園。主視覺延續品牌的氛圍，以茶葉的輪廓剪影點綴，排版清晰呈現訊息與圖片。目錄頁繪製地圖標示茶莊的座落點，並在每個品牌的介紹頁附上圖標示意位置。展場空間由原木色的圓柱體區隔空間，天花板垂吊如雲朵般的輕軟布幔，搭配曲線的路徑動線，帶動呼吸頻率與視覺的律動感。
Aims to create the best tea journey, UTEE produced a guidebook to introduce 28 top tea estates in Taiwan. The visual design continued the atmosphere of brand essence, depicting the natural pattern of tea outline, and presents the message and pictures clearly. A map is illustrated in the catalog page to indicate the location of each tea estates, and the same diagram also attaches in the introduction page of each brand. The exhibition space was divided by log-colored cylinder, and the ceiling was decorated with suspended cloud-like soft curtain, bringing the nature scenery from outside to indoor area.
Creative DirectorLeo Huang
Art DirectorCeline Shen
Project ManagerVivia Wang