UTEE EXHIBITION

TEA THAT WILL OPEN ALL YOUR SENSES
品牌簡介
亮點茶莊是台灣茶葉與國際接軌的窗口,2020 年末於南投與台北舉辦展覽,讓大眾近距離接觸茶葉文化、產業歷史、與製茶流程。兩場展覽以知識分享與體驗活動為主,現場陳列各茶莊的特色茶葉,同時安排茶職人與觀眾交流,深度探索在地原生的日常飲品。活動以實際交流在視覺、味覺上延續茶香,品味茶葉本質,並感受豐富多元的茶飲文化。
Background
United Tea Estates Enterprise, also known as UTEE is a bridge for Taiwan tea to integrate with the international market. There were two exhibitions held in Taipei and Nantou at the end of 2020, allowing the public to get close to tea culture, the history of tea industry, and tea-making processes. These exhibitions focused on knowledge sharing and interactive activities, displaying the characteristic teas from 28 tea estates. In addition, several tea specialist were arranged around the area to communicate with the audience, sharing knowledge and the enthusiasm of tea.
設計方案
以建立五感體驗的茶旅為起心動念,亮點茶莊推出一本精品茶葉的最佳指南,介紹 28 家台灣的頂級茶莊園。主視覺延續品牌的氛圍,以茶葉的輪廓剪影點綴,排版清晰呈現訊息與圖片。目錄頁繪製地圖標示茶莊的座落點,並在每個品牌的介紹頁附上圖標示意位置。展場空間由原木色的圓柱體區隔空間,天花板垂吊如雲朵般的輕軟布幔,搭配曲線的路徑動線,帶動呼吸頻率與視覺的律動感。
Design
Aims to create the best tea journey, UTEE produced a guidebook to introduce 28 top tea estates in Taiwan. The visual design continued the atmosphere of brand essence, depicting the natural pattern of tea outline, and presents the message and pictures clearly. A map is illustrated in the catalog page to indicate the location of each tea estates, and the same diagram also attaches in the introduction page of each brand. The exhibition space was divided by log-colored cylinder, and the ceiling was decorated with suspended cloud-like soft curtain, bringing the nature scenery from outside to indoor area.
  • Client
    UTEE 亮點茶莊
  • Services
    Graphic Design
    Exhibition Design
  • Year
    OCT 2020
  • Art Director
    Leo Huang
  • Designer
    Jha Zhang
    Mimi Tsen
  • Copywriting
    Vivia Wang
  • Typeface
    BioRhyme
    Sabon
    Univers
    Trivia Gothic
    文鼎晶熙黑
  • Exhibition Team
    塩研設計
  • Photographer
    塩研設計