RICE MOMENT PACKAGING DESIGN

方便優質的料理包
在家共享美好滋味
品牌簡介
米時不僅是間以米飯為主軸的創意餐廳,也擅長用優質食材開發料理的多元形式。隨著大眾對於健康與食安逐漸重視,米時推出方便且即時的冷凍料理包,讓消費者在家也能輕鬆享用精心調配的餐點。考量到現代人忙碌的生活型態,品牌研發七種營養與美味兼具的主餐,無論搭配中式還是西式的澱粉副餐,都能依照喜好隨意搭配各種組合,與家人一同共享這份美好滋味。
Background
Rice Moment is not only a creative restaurant served with rice dishes, but also good at developing diverse forms of cuisine with high-quality ingredients. As the public pays more attention to health and food safety, Rice Moment has launched a convenient ready-to-eat food, allowing consumers to enjoy delicious food at home, instantly and easily. Taking into account the busy lifestyles of modern people, the brand has developed seven flavors of main meals that are both nutritious and delicious. Whether it is paired with Chinese or Western side meals, people can mix and match various combinations according to their preferences, and share the joy of delicacy with family.
設計方案
包裝視覺以簡約具現代感的插畫表現,呼應米時對於品質的堅持,卻又展現親切氛圍的品牌調性。插畫採用活潑的色塊與和諧的色彩,展現每道料理用心實在食材,與繽紛豐富的香料調味。外盒視覺則搭配實際料理圖,讓消費者更容易想像餐桌畫面,同時用精練的文字,解說內容物與簡單的料理流程。整體營造出愜意的氛圍,在精緻與舒適的氛圍間達到平衡,打造一場視覺與味覺的雙重饗宴。
Design
The packaging design is illustrated with simple and modern graphics, not only echoing Rice Moment insistence on quality, but showing the brand characteristic of friendly atmosphere. The illustrations use lively and harmonious colors to show the pure, fresh ingredients of each dish, with colorful spices decorated around. In addition to illustrations, the packaging design also combines photography to show the real cuisine looks, which makes it easier for consumers to imagine. The brand creates a cozy dining environment, achieving a balance between exquisite and comfortable atmosphere, to create a feast of vision and taste.
  • Client
    RICE MOMENT
    米時
  • Services
    Packaging Design
  • Year
    2021 - Present
  • Art Director
    Leo Huang
  • Designer
    Jha Zhang
  • Copywriting
    Vivia Wang
  • Typeface
    Montserrat
    翔鶴黑體
  • Photographer
    禾子攝影