FILL UP PRODUCTION BRAND IDENTITY

勾勒時間的關鍵角色
影格拼接的無限世界
品牌簡介
享影是間新創的多媒體製片公司,提供創意發想、影像製作與後製的整合服務。品牌以嶄新多元的獨到觀點,靈活玩轉不同角度的精彩畫面。以故事的載體為發想核心,時間軸的造型作為重點輪廓,將影像的基本單位「像素」組合成文字,模擬像素變化的動態感,呈現一個由影格拼接的無限世界:享影扮演了勾勒時間的關鍵角色,用獨到的眼光捕捉每個時光瞬間,傳遞每一幀真摯情感。
Background
Fill up production is a start-up multimedia production company that provides integrated services of creative strategy, video production and post-production. The brand dedicated to capture amazing image from a unique point of view. Taking "Story Container" as the core idea, the basic unit of the image "pixel" compose to a flexible symbol, simulating a dynamic sense of electronic movement, and presenting an infinite world spliced by time. Fill up production plays a key role in recording precious time, and transform each frame into real emotion.
設計方案
標誌的伸縮英文字母展現時間軸堆疊的意象,層層迭代影像的無限可能;獨一無二的造型呼應時間的流動感、彈性有張力的態度,更強化與產業的連結度。英文字體選用厚實且方正的線條,中文則是沿用相似字重的字體,在經壓縮的負空間展現扎實、穩重的力道。品牌選用帶有數位感的深藍色,象徵卓越的技術與前衛想法,搭配金屬七彩效果的燙雷射箔,顯現品牌不畏冒險、發光發熱的實驗精神。
Design
The retractable English logo is inspired by the stacking timeline, and the iterating blocks shows the infinite possibilities of the brand. The one of a kind design echoes the fluidity of time, flexibility and attitude, to strengthen the connection with film industry. English fonts is constructed with thick and square lines, while Chinese fonts follows the similar weights, showing the solid and steady strength in the compressed space. The dark blue is chosen as the primary color, to symbolize superior technology and avant-garde ideas. Besides, the holographic stamping foil presents a metallic colorful effect, which reflects brands' fearless attitude and experimentation spirit.
  • Client
    FILL UP PRODUCTION
    享影有限公司
  • Services
    Brand Identity
    Brand Guideline
    Logo & Logotype
  • Year
    Jul 2021
  • Art Director
    Leo Huang
  • Designers
    Chien Chia Chen
    Mimi Tsen
  • Motion Graphic
    Jha Zhang
  • Copywriting
    Vivia Wang
  • Typeface
    Helvetica Now Text
    文鼎UD晶熙黑體B5Pro
  • Printing
    永駿彩色印刷有限公司