VVG THEATER CAFÉ X YU NAGABA

ARR, DESIGN AND CULTURE FOR DAILY LIFE
聯名
VVG Theater Café 好樣劇場咖啡的首次聯名於臺中國家歌劇院盛大登場,邀請日籍插畫家長場雄繪製一系列的聯名商品!開幕期間推出三款限定的生活用具:馬克杯、啤酒杯、以及與 Mojocoffee 合作的咖啡濾掛包,建築物的外牆也設計近二層樓高的壁貼,讓來往的民眾一眼捕捉這座白色建築體上的插畫亮點。劇場咖啡重新詮釋 VVG 對於美好年代的想像,同時也讓藝術、劇場等產業更加融入大眾的日常生活。
Background
VVG Theater Café invited Japanese illustrator Lasting the theme of "Theater in the Theater" of the brand, Yu Nagaba depicted multiple sets of scenes in the building by illustrations. to draw a series of illustration to celebrate the upcoming opening in National Taichung Theater. There are three collaborative products: mugs, beer mugs, and drip bag coffee cooperating with Mojocoffee. The exterior wall of the building is covered by a two floors illustration, which is one of the biggest highlight of this event. VVG Theater Café reinterprets the brand's imagination of the Belle Epoque of this era, meanwhile brings art, design and culture into people's daily life as much as they can.
設計方案
插畫延續品牌「劇場中的劇場」的主題,繪製多組在歌劇院中的情境。來訪劇院咖啡的客群類型廣泛,因此繪製角色時發展不同樣貌的群眾,以 25~55 歲左右的男女訪客、家庭成員為主要形象。最大面積的室外玻璃牆繪製一家四口看劇的歡樂氛圍;馬克杯、水杯分別是一對男女,側面站立的兩人穿著正式服裝,並列時湊成一幅並肩等待看戲的情境;濾掛包延續同樣的角色,安排兩人在劇院喝咖啡悠閒時光。
Design
Continuing the theme of "Theater in the Theater" of the brand, Yu Nagaba depicted multiple sets of scenes happened in the building by illustrations. There are various type of customer visit VVG Theater Café; the artist chose couple visitors and family members between 25-55 years old as the characters of the project. The obvious outdoor glass wall draws a family with joyful atmosphere; a couple printed on mug and beer mug, dressing in formal clothes and standing side by side, are waiting for the show; on the drip bag coffee are the above same couple, smiling and enjoying a leisure time with each other.
  • Client
    VVG
    好樣本事股份有限公司
  • Services
    Brand Identity
    Brand Guideline
    Logo & Logotype
  • Year
    2021 - Present
  • Art Director
    Leo Huang
  • Designer
    Mimi Tsen
  • Copywriting
    Vivia Wang
  • Typeface
    Gotham
    ITC Blair
    文鼎黑體
    ヒラギノ明朝 Pro
  • Photographer
    VVG Theater Café