L'ATELIER PAR YAO WEB DESIGN

MODERN FRENCH CUISINE
品牌簡介
L'Atelier 的 fine dining 用餐過程是一種沈浸式的體驗,營造靜謐的氛圍,讓參與者專注於餐點。網站承襲這樣的概念,讓餐桌成為主角,展現一幅幅繽紛精彩的食物風景。無論是進入首頁前隱隱浮現的標誌、還是滿版畫面的橫向推移節奏,都是無聲但細膩、內斂地主張獨樹一格的質感。整體視覺乾淨簡約,收攏不必要的裝飾及按鍵,引導瀏覽者在潛意識帶領下,漫遊於一場視覺饗宴。
Background
L'Atelier's fine dining provides an immersive experience, creating a quiet atmosphere and allowing participants to focus on the cuisine. The website inherits this concept, letting the dining table become the protagonist, showing glaring and exquisite food sceneries. The homepage fading effect logo and the slow-rhythm horizontal movement images, all present a silent but delicate vibe. The website is clean and simple, avoiding unnecessary decorations and buttons, guiding the viewer to roam in a visual feast.
設計方案
網站畫面以色塊與圖片切割,瀏覽時會如遮罩般顯示不同的影像,如同不斷延伸的餐桌風景。首頁標題以優雅細膩的動態逐字顯示,放慢使用者閱讀的速度,拉長停留在頁面的時間。滾動捲軸時並非制式的上下移動,搭配不同節奏的視差滾動,圖片反直覺地橫向平移;左下角是客製化的頁面捲軸,讓使用者快速檢視目前的位置。
Design
The website layout is cut with color blocks and pictures, and various images will be displayed continuously, which symbolizes an extending dining table. The title of the homepage is displayed in an elegant and delicate motion effect, which slows down the reading speed and lengthens users' time to stay on the page. When scrolling the page reel, it is not the standard up and down movement. With different rhythms of parallax scrolling, the picture shifts horizontally counterintuitively. In the left corner is a customized page scroll, allowing users to quickly view the current location.
  • Client
    L'Atelier par Yao
  • Services
    Brand Identity
    Brand Guideline
    Logo & Logotype
    Photography Proposal
    Web Design
  • Year
    Jun 2021
  • Art Director
    Leo Huang
  • Designer
    Celine Shen
  • Copywriting
    Vivia Wang
  • Typeface
    Bookman Old Style Pro
    Haarlemmer
    文鼎書林明體
  • Website Development
    享享創意有限公司