GINGER FLOWER STUDIO BRAND IDENTITY

真摯祝福，藉由花朵傳達
花中星芒，象徵品牌之星

品牌簡介

由夫妻兩人共同經營的薑薑小姐，是一間溫暖有個性、傳遞情誼的花藝工作室。品牌珍惜每一段人事物的緣分，將最真摯的祝福藉由花朵傳達出去。象徵夫妻的醒目花朵中各藏著一顆星星，代表兩人就是品牌之星。整體氛圍環繞著「雙人協力、暖心陪伴、幽默懷舊」的核心想法，新的標誌塑造出一個更有溫度，且呼應主理人親切、踏實個性的形象。

Background

Ginger Flower Studio, operated together by the husband and wife, is a warm floral studio that establishes connections between people. They cherishes every relationships and conveys sincere blessings through flowers. The overall atmosphere is surrounded by the core ideas of "Warm companionship, humor and nostalgia", echoing the host's cordial and friendly personality. Regarding to the new logo, there is a star hidden in the eye-catching flowers that symbolize the husband and wife, which also means that the two are the stars of the brand.

設計方案

「薑」的艸字頭造型轉化為一朵四瓣花，而花朵的枝幹採用相對厚實的花莖造型，呈現與花店常見纖細柔美風格截然不同的視覺。左右葉片非對稱，呈現有趣的韻律感，並搭配清爽明亮的色調，直覺聯想主理人正向開朗的性格。中文標準字的筆劃橫細直粗、橫筆劃收尾圓潤，兼具俐落與圓潤感，帶有靈性的輪廓與姿態，展現如植物般源源不絕的生命力。

Design

The shape of the head "薑" is transformed into a four-petal flower, and the stem of the flower adopts a relatively thick shape, presenting a vision that is different from the slender and feminine style commonly seen in flower shops. The left and right leaves are asymmetrical, presenting an interesting sense of rhythm, and matched with refreshing and bright colors, which intuitively associates the host's positive and cheerful personality. The standard Chinese characters are both neat and round, with a spiritual outline and posture, showing the vitality similar to plant.