TRANSFORM
DESIGN

深度的訪談與策略問答，讓我們充分了解您的品牌。透過雙向的交流，我們將深入了解品牌的信念與您所擁護的核心價值，這不僅反映了品牌過往的努力，並投射出未來的發展方向。

We aim to gain a deep understanding of the beliefs and core values that your brand upholds through in-depth interviews, strategic Q&A sessions and extensive communication. This information not only reflects the brand's past efforts but also projects its future development direction.

市場研究是品牌經營的基礎，這個階段包含：評估服務成效、聆聽客戶反饋、關注市場趨勢、比較競業服務。我們精準掌握信息並找到市場的關鍵切入點，促進品牌內部提升與創新。

Market research is the foundation of brand management. This stage includes evaluating service effectiveness, listening to customer feedback, monitoring market trends, and comparing competitor services. We accurately grasp information and identify key entry points in the market, accelerating internal improvement and innovation within the brand.

從塑造品牌個性、選擇目標市場到定位產品與服務，為品牌導航出清晰的道路。通過明確的品牌戰略，傳遞有效的品牌價值，建立內部與受眾的認同，推動品牌形象的建立。

We shape the brand personality, clarify target markets, and position products and services, planning a clear path for the brand. Through a defined brand strategy, we convey effective brand values and drive the establishment of the brand image.

我們藉視覺定義品牌的獨特之處：透過獨特的符號、鮮明的色彩、靈活的圖案、個性化的文字、精彩的動態視覺設計，讓人們留下深刻印象，為品牌打下良好的基礎。

We define the uniqueness of the brand visually: through distinctive symbols, vibrant colors, versatile patterns, customized typography, and captivating motion graphics. These elements create strong impression, laying a solid foundation for the brand.

當原有的形象已無法為您傳遞品牌價值與服務，我們將重整品牌定位找到改變的方向，並確保品牌溝通策略與當前市場趨勢相符。而改變的背後需要執行者的決心與專業的落實方針，從裡到外清楚的設定目標，一起重建與新時代的連結，幫助品牌持續成長與時俱進。

When the existing visual elements no longer effectively communicate the brand values and services, we reposition the brand to find a new direction for change. We ensure that the brand communication strategy aligns with current market trends. Behind change, determination from the executives and a professionally executed strategy are necessary to help the brand continuously grow and keep up with the times.

品牌的名稱能喚起聽覺上的感受，帶動視覺上的風格，並建立對服務與產品的聯想性。同時，我們提供商標註冊的諮詢服務；在專業團隊的協助下，能協助您避開誤區，找到理想且適用的名稱。

The brand name evokes auditory sensations, drives visual style, and establishes associations with services and products. Additionally, we provide consultation services for trademark registration. With the assistance of our professional team, we can help you find the ideal and applicable name.

語言與文字能帶來的力量不容小覷，透過一致的溝通態度向受眾傳遞清楚的訊息，為品牌注入有聲的質感。

The power of language and words should not be underestimated: through consistent communication, we deliver clear messages to the audience, infusing the brand with a distinct voice.

無論您是在品牌創立之初、穩定發展中、或追求創新之際，當面臨任何問題與挑戰，我們的品牌顧問將協助您一起討論。我們從「品牌健檢」的視角出發，協助您找到核心問題，並提出具體且實用的建議，幫助品牌穩健成長。

Whether you're at the inception of your brand, in a phase of stable development, or seeking innovation, our brand consultants are here to assist you in discussing any problems or challenges you may face. We help you identify core issues and providing concrete and practical suggestions to ensure the steady growth of your brand.

標誌傳達的訊息有限，就如同我們無法單憑外表定義內在。從字體、色彩、版型、圖案、材質等設定，透過一致性的視覺系統，擴展人們對品牌的想像，也將抽象的概念轉變為真實的感受。

The message conveyed by a logo is limited, much like how we can't solely define someone by their appearance. Through the complete visual system, we extend typography, colors, layout, patterns, and materials on the collateral items. This visual vocabulary not only expands people's imagination of the brand but also transforms abstract concepts into concrete outcomes.

攝影企劃是一項藝術與策略的結合，我們透過縝密的企劃凝聚彼此的視覺共識、聚焦拍攝內容。從概念發展、定義視覺氛圍，到具體執行溝通，周詳的規劃確保最終的成果展現品牌價值，並建立受眾與品牌的深刻連結。

Photography proposal is a fusion of art and strategy. Through meticulous planning, we gather visual consensus. From concept development, defining visual ambiance to execution, thorough planning ensures that the final outcome showcases brand values and establishes a profound connection between the audience and the brand.

我們與國內外優秀的視覺藝術家合作，為不同品牌精心建議調性契合的藝術家。透過專業的溝通與深入討論，能確保作品與品牌和諧共鳴。我們也能由內部創作，為品牌帶來精緻的插畫設計，為品牌提供量身定制的創作方案，實現順暢的合作和完整的視覺呈現。

We collaborate with brillant visual artists both local and global, promoting artists whose tones align with brands. Through communication and in-depth discussions, we ensure that the artworks resonate harmoniously with the brand. Additionally, we also offer illustration service from Transform's designers, providing creative solutions for brands, thereby achieving seamless collaboration and comprehensive visual presentation.

動態是當代視覺溝通的重要語彙，生動地傳達引人注目的信息，為行銷溝通提供強大的支持。我們專注於創造由品牌延伸出的動態視覺設計，觀察市場走向及趨勢，提供品牌有別以往的視覺解決方案。

Motion Design is a crucial and essential tool within modern communication practices, vividly conveying eye-catching images and providing powerful support for marketing communication. We focus on creating dynamic visual designs that extend from the brand, observing market trends and tendencies to offer distinctive visual solutions.

品質是由微不足道的細節累積而成。創新的結構開發、適切的紙張選擇、各種印刷工藝，每個環節必不可少。面對環保與永續發展的課題，我們藉商品開發實踐企業理念，不僅體現了品牌的責任感，也提升了消費者對品牌的黏著度與忠誠度。

Quality is built upon the accumulation of insignificant details. Structural development, paper selection, and printing techniques are all indispensable conditions. Faced with environmental and sustainable development issues, we implement corporate philosophies through product development. This not only reflects the brand's sense of responsibility but also enhances consumer attachment and loyalty to the brand.

書籍設計不僅關乎美學，也是對內容深刻理解後的呈現。從封面到內頁，每一處的細節都需精心構思，以確保設計能夠與內容相輔相成，引導讀者進入作者的思維世界。

Book design involves not only aesthetics but also the deep understanding of the content. From the cover to inner pages, every detail requires careful consideration to ensure that the design complements the content, guiding readers into the author's world of notion.

我們觀察市場趨勢，透過品牌合作、跨界聯名，結合不同領域的資源和聲量，為品牌注入新的可能性。與不同藝術家的合作不僅豐富了品牌的個性，更具體展現品味與企劃力，有效為品牌創造聲量。

We observe market trends and utilize collaborations to combine resources and influence from different industries, injecting new possibilities into the brand. Collaborating with diverse artists not only enriches the brand's personality but also showcases taste, effectively amplifying the brand's presence.

空間整合規劃與溝通帶來了跨領域協作的考驗，縝密的空間計畫能推動更完整的消費者體驗。藉由整合細部的指標設計與商品陳列展示，我們將品牌價值從細節中體現，在空間中完美展現品牌氛圍。

Commercial Space planning is a challenge for cross-disciplinary collaboration, and meticulous spatial planning can drive a more comprehensive consumer experience. By integrating signage system and product display, we embody the brand values in the details, perfectly showcasing the brand atmosphere within the space.

印刷與設計密不可分：我們相信設計需要專業的技術支援，才能將想法落地實踐。掌握紙張特性、開發特殊結構、堆疊細緻加工、克服印刷難題，我們層層把關，讓成品呈現出無與倫比的精緻效果。

Printing and design go hand in hand: we believe that design requires professional technical support to bring ideas to life. By mastering paper characteristics, developing packaging structures, fine-tuning printing processes, and overcoming technical challenges, we ensure that the final product exhibits an unparalleled level of refinement.

美感、創意、對趨勢的敏銳觀察是我們的設計核心。無論是為品牌量身打造與其形象一致的官網、整合電商功能的購物型網站、展覽活動的宣傳型網站，我們都致力於為品牌在數位領域中打造卓越的體驗。

Our design philosophy revolves around aesthetics, creativity, and a keen observation of trends. Whether it's crafting a website tailored to reflect a brand's identity, developing an e-commerce platform with integrated functionality, or creating promotional websites for exhibition events, we are dedicated to delivering exceptional digital experiences for users.

網站必須清楚地傳遞品牌精神、企劃目標、及產品訴求。我們的強項是藉由企劃延伸一致性的形象，以品牌的觀點切入數位平台，幫助品牌快速的開展觸角，以完整的樣貌實踐與消費者做第一線的接觸。

The website must clearly convey the brand spirit, campaign objectives, and product appeals. Our strength lies in extending a consistent image through planning, approaching digital platforms from the brand's perspective, and helping brands quickly expand their influence. We aim to present a complete image, making direct contact with consumers at the forefront.

網站顧問服務主要是提供品牌應用於網站設計的專業建議。從網站架構、介面設計、用戶體驗等方面，我們將確保品牌從線上到線下有更完整一致的體驗；我們的工程團隊也有足夠經驗處理各種串接，提供專業的服務與諮詢。

Our website consulting service offers professional advice on how to integrate the brand into website design. From website architecture, interface design to user experience, we ensure that the brand maintains a consistent experience both online and offline. Our engineering team also has ample experience in handling various integrations, providing expert service and consultation.

網站架構與用戶流程，是開發網站的關鍵步驟。透過擬定網站架構，我們可以確定網站的主要導覽功能、頁面以及主要訴求與方向。用戶流程則描繪出達成目標的具體路徑，透過簡潔、直觀的流程規劃，優化用戶體驗並提升轉換率。

Website architecture and user flow are critical steps in website development. By outlining the website architecture, we can determine the main navigation features, pages, and key messages and directions of the website. The user flow delineates the specific paths to achieve goals, optimizing user experience and increasing conversion rates through concise, intuitive flow planning.

網站原型意指在開發過程中建立初步的網站模型，用於展示與模擬網站動態與使用者的操作。它提供的實際視覺效果有助於克服想像上的障礙，有效發現潛在問題並迅速解決。

A website prototype refers to the initial website model established during the development process, used to demonstrate and simulate website dynamics and user interactions. The visual effects help overcome imaginative barriers, effectively identify potential issues, and resolve them quickly.