services

Packaging Design
包裝設計
我們認為一件好的包裝設計不只是在販售行為完成後隨即結束他的任務,而是在販售完成後才真正開始!我們把包裝視為品牌延伸的觸角,它是最好的品牌宣傳者,必須稱職的擔當重要的品牌溝通角色。在競爭激烈的消費市場上,如何不斷地與消費者溝通,從在貨架上第一眼的認識,到手的質感觸摸,開啟的體驗過程,直到最後展露商品的樣貌,一連串過程的設計與安排,便是包裝設計最主要的工作。
品質,是由微不足道的小事累積而成。從保護商品、塑造功能結構、規劃材質細節,再延伸至商品運送與上架的流程與展示性,每一道的操作流程,都是包裝設計的重要環節。商品與其品牌是環環相扣的,找到良好合適的方式,就能讓消費者感受到商品本身的魅力以及品牌的感染力。我們在意的不僅僅只有包裝外觀的視覺問題,也相當重視整體的包裝設計體驗,我們的目標是透過包裝設計,建立消費者對產品的印象與提升對品牌的信賴度,並持續地替品牌創造獨特魅力。
有什麼新的想法歡迎來瑜悅設計找我們討論,請Email至我們的信箱,我們將盡快與您聯繫!
Packaging Design
We believe that a well-designed package does not finish its mission right after the sale is completed. Instead, its mission only just begins at this point. We view a product package as a tentacle that helps the brand reach out. As the best ambassador of the brand, it has to serve the role as the brand's communicator properly. In a highly competitive consumer market, the main function of packaging design is to help communicate with consumers constantly. The communication process of a product package is arranged through the design, and it starts from how consumers perceive the product right from the shelf, when consumers feel the texture of the package to the point where they see how the product is presented after opening the package.
To deliver quality means to be attentive to all the smallest details. In the case of packaging design, the details range from keeping the product protected, shaping the functional structure, arranging the packaging materials, to shipping, placing, and displaying products on store shelves. All these details are critical in packaging design. The product and the brand are inextricably linked to each other. Identifying the right approach to packaging design will allow consumers to feel the charm of the product and appeal of the brand. We not only pay attention to the look of the product package, but we also put an emphasis on the overall experience offered by the packaging design. Through packaging design, we hope to shape consumers’ perception of the product and boost their trust in the brand so as to create a long-lasting charisma for the brand.
Transform Design welcomes your new idea and would love to discuss it with you. Please e-mail us and tell us about your idea. We will get in touch as soon as we can!
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