STARLUX AIRLINES PLAYING CARDS DESIGN

穿梭漂浮於星球表面
開拓遊戲的無限可能
視覺概念
撲克牌是飛程中不可或缺的遊憩小物,也是加深乘客對品牌印象的重點媒介。我們以精品形式打造獨一無二的牌面及外盒,呼應褶褶閃耀的星光,盒裝與內卡皆採精緻規格製作。映襯著強烈的光照所產生的陰影張力,凸顯無垠太空的空寂與靜謐;以宇宙作為翱翔的場域,在星球表面穿梭漂浮,開拓遊戲世界的無限可能。
Concept
Playing card is one of the most popular recreational inflight items; it also serves as the medium bridging passenger's impression to the brand. STARLUX Airlines' playing card is available in limited quantities on each flight as a boutique gift. Within the extraterrestrial space explores the infinite possibilities of playing card, and floats over the surface of orbiting planets. Reflecting the shining star, the outer package and inner cards are manufactured with exquisite specifications highlighting its meteoric appearance, emphasizing unique quality that is modest but bold.
設計概念
主視覺的幾何圖形來自標誌的延伸,外盒使用黑卡燙金,在光影交疊間隱約顯現機翼 S 型圖標,側面兩邊刻上探索宇宙的口號。內卡使用特色金印製,將 52 張牌面重新繪製嶄新的樣式及組合;AJQK 的圖形元素中暗藏星宇的標誌,鬼牌則繪製品牌的機身塗裝與垂直尾翼的兩款造型,將飛航產業的元素趣味詮釋其中。
Design
Our design agenda originates from the initial brand logo: the outer box is printed with foil stamping on black card, demonstrating the S-shaped icon symbolizing the overlapping light and shadow sipping through wing blades. With the company’s story printed on the side of the package box, it again reveals the resolution of the company exploring unknown universe. The cards are printed with golden ink; all 52 cards are customized with new design style: STARLUX logo is camouflaged within card AJQK's front graphic, staff uniform and headgear is decorated with imagery of the Northern star. The Joker card, distinctively, is designed by two styles representing aerofoil and airplane, which the design playfully blend in those elements with the overall proposal.
  • Client
    STARLUX AIRLINES
    星宇航空
  • Services
    Graphic Design
    Photography proposal
  • Year
    2020 - Present
  • Art Director
    Leo Huang
  • Designers
    Celine Shen
  • Copywriting
    Vivia Wang
  • Typeface
    Univers Next Pro
  • Photography
    鄭鼎