於 2020 年一月正式啟航，星宇航空以翱翔浩瀚銀河為願景，昂首成為天際線最閃耀的新星。秉持打造美好旅遊的信念，品牌從多方細節著手，翻轉普遍對高空封閉的不適印象，將遠離地表的航行重塑成一段愜意時光。呼應機艙內部低調的沈穩氛圍，酒菜單與備品的設計以降低多餘視覺干擾、及優化空服員的服務流程為首要考量。如同由大自然材質搭建的舒適太空艙，飛航空間除了作為旅途的短暫中繼站，也成就一場劃越雲霄星際、探索未知世界的質感體驗。
STARLUX Airlines, the Taiwanese startup airline, celebrated the launch of its inaugural flights in January 2020, striving to soar up with a vision of exploring vast galaxies. Adhering to the belief of creating wonderful trips for all, the brand breaks the conventional impression of an uncomfortable airplane interior space, and redefines upper-air voyage with pleasant rest-time. Echoing the delicate, calm atmosphere inside the cabin, menus and in-flight items are designed with goals to reduce visual disruption and optimize service efficiency. Just like a warm, comfortable space capsule, this flying vehicle not only serves as a resting hub for the travelers, but leaves them a luxurious experience that shuttles beyond sky and star toward the unknown world.
Aviation is the process against gravity. Notion behind the floating state generates a light, gravity-free perception. Incorporating such impression within the menu design, in-flight item packaging design and set photography for the cuisine, we aim to establish the idea of “Zero Gravity” and “Dawn Light” as the core visual theme, which depicts the scenery of boundless starlight beyond the horizon. The color palette captures the natural skylight and transforms it into more variety of secondary colors, and which also refers to the interior color and materials of the cabin to generate comfortable dining environment. In-flight items are decorated with shining sparkles on gradient colors, wine list and menu cover uses different utensils as new visual language, assisting the crew to accomplish services intuitively and proficiently. Photograph of cuisines in the menu cover illustrates the orbiting of planets, which various food ingredients hover and revolve around one another. STARLUX aims to establish a relaxed, enjoyable atmosphere for airplane cabin, offering all guests a surrealistic, whimsical flying experience.
Year2020 - Present
Art DirectorLeo Huang
TypefaceUnivers Next Pro