KINDNESS DAY HOTEL WEB DESIGN

從白天到夜晚
陪伴旅人左右
品牌簡介
康橋慢旅官網希望將台南的慢活步調,從實際住宿到介面操作,讓使用者感受到 "慢" 的舒適體驗。完整的旅館設施、溫暖的旅宿氛圍、舒適貼心的服務,是執行康橋慢旅品牌的核心指標。而網站使用逐步顯示的動態瀏覽效果,讓圖文以適合閱讀的節奏呈現,延伸品牌的愜意氛圍。官網上情境照片的呈現,也將人物互動納入攝影企劃,傳達以人為本的品牌精神,讓使用者直接感受旅宿情境與氛圍。
Background
The Kindness Day Hotel official website conveys an atmosphere of Tainan's leisurely lifestyle. From the physical accommodation to the interface operation, the website allows users to feel the "Slow" spirit of this unique city. Complete hotel facilities, comfortable environment, and comprehensive service are the primary impressions the brand want to present. The layout of graphics and text are arranged in a suitable rhythm for reading, setting with a dynamic browsing effect of progressive display. Photography also incorporates people interaction into the plan, guiding users to imagine the interior experience in the building.
設計方案
網站視覺簡練乾淨,清爽的設計加上適度的留白空間,引導使用者快速直覺地瀏覽資訊。首頁向下滾動時背景會由白轉黑,營造 Day & Night 的動態效果,代表不論白天或黑夜,康橋慢旅都陪伴在旅人身邊。溫暖內斂的人物互動情境,是網站的視覺焦點;讓官網說一段關於旅行的故事,提供旅人輕鬆舒適的閱讀體驗。
Design
The website design is concise and clean, leaving appropriate space between image and word, for users to quickly and intuitively browse information. While scrolling home page the background color will change from white to black, creating a dynamic effect of Day & Night, implying that Kindness Day Hotel will accompany traveler all the time. Warm and casual people interaction is the visual focus of the website, providing a relaxing and comfortable interface experience for travelers.
  • Client
    Kindness Day Hotel
    康橋慢旅
  • Services
    Brand Identity
    Brand Guideline
    Logo & Logotype
    Photography
    Product Design
    Brand Name Proposal
    Web Design
  • Year
    2020 - Present
  • Art Director
    Leo Huang
  • Designers
    Fran Dai
  • Copywriting
    Vivia Wang
  • Photographer
    KyleYu Photo Studio
    游宏祥攝影工作室
  • Website Development
    PGNINI DESIGN
  • Typeface
    翔鶴黑體
    思源宋體
    Malabar LT Pro
    Scene Pro
  • Interior Design
    Ontology Studio
    直學設計