作為台灣耳熟能詳的豬排連鎖餐廳，品田牧場主打創意日式豬排，提供賓至如歸的用餐體驗。豬排在日本有「幸運」的含義，品田的創辦人希望在享用美味料理的同時，感受這股幸福的滋味。藉由這次形象重塑，團隊延續經典的活力風味，為煥然一新的品牌重新注入溫度。坐實在地老字號豬排的稱號，品田在成立第 15 年立下里程碑，翻開記憶中熟悉味蕾的全新篇章！
As a well-known fried pork chop chain restaurant in Taiwan, Pinnada specializes in creative Japanese pork cuisine, providing wonderful dining experience and great hospitality. The fired pork chop have the meaning of "Lucky" in Japan. The founder of Pinnada hope customer could experience this happiness while enjoying delicious food. Through this rebranding project, the team retained the classic vitality and transfer the brand spirit into the new image. As a local time-honored fried pork chop restaurant, Pinnada has set a milestone in its 15th year and opened a new chapter!
Continuing the imagination of delicious food, the new logo strengthens the connection with Japanese cuisine, showing the brand's friendly and playful personality. Inspired by the dismantling of the word "田", the form of "口" is used as a unit to develop clear and thick lines; "口" also represents the various side dishes of Japanese set meals, which are evenly arranged on the plate. The font retains the serif details, simulating the dripping shape of the sauce; the overall look relates to brand's classic sauce, creating a visual feast and arousing people's appetite!
Logo & Logotype
Creative DirectorLeo Huang
Art DirectorCeline Shen
Chien Chia Chen
Project ManagerVivia Wang