HSUN CHANG BRAND IDENTITY

一旬一會
細緻款待

品牌簡介

旬嚐為餐飲龍頭 — 王品集團推出的全新日式精緻鍋物品牌，貼心桌邊管家服務、細膩處理食材，讓顧客專心沈浸於美食的饗宴。「旬」為日本「當令」之意，其主要精神在於應季而烹、應季而食；除提供和牛等日式高級食材外，旬嚐更致力於探索各種當季食材與料理，為台灣鍋物市場注入全新的美學思考。藉由烹調當季食材，重啟身體與節氣的連結，讓四季的味道在舌尖上迸發出無窮的美味。

Background

Hsun Chang is a new Japanese-style hotpot restaurant under Wowprime Corporation located in Taipei, Taiwan. The exquisite table-side service and high-quality ingredients allow customers to immerse in the feast. "Hsun" means "Season" in Japanese, and its main spirit is to cook and eat in harmony with the seasons. In addition to providing high-end Japanese ingredients such as Wagyu Beef, Hsun Chang is also committed to exploring various seasonal ingredients and dishes, bringing new aesthetic perspective to the Taiwanese hotpot market. Through cooking seasonal ingredients, the brand connects the body and seasons through food, bringing various taste from a different point of view.

設計方案

中文標準字的靈感取自於宋徽宗的瘦金體，筆觸氣韻脫俗、細瘦但不失灑脫的獨特風骨，勾勒出食材豐富的底蘊，在味蕾留下經典雋永的風味。以日本家徽的形式，設計四環纏繞的標誌，代表春、夏、秋、冬四季交互纏繞出生生不息的變幻，也象徵匯聚各式高級食材在鍋中，共同譜出美好滋味；以此延伸交迭起伏的圖騰，將「旬」的精神完整呈現，帶給大家鍋物美學的新體驗！

Design

The Chinese standard characters are inspired by the “Slender Gold” calligraphy of Emperor Song Huizong, placing extra emphasis on where the brush rests and changes direction, using slender, vigorous brush strokes. In the form of the Japanese family crest, the mark is designed with four circles, representing the intertwined changes of the four seasons of spring, summer, autumn and winter, and also symbolizes the harmony integration of taste. By creating visible perfection from invisible details, Hsun Chang inherits the Japanese spirit, brings customer a wonderful hotpot dining experience!