Playing card is one of the most popular recreational inflight items; it also serves as the medium bridging passenger's impression to the brand. STARLUX Airlines' playing card is available in limited quantities on each flight as a boutique gift. Within the extraterrestrial space explores the infinite possibilities of playing card, and floats over the surface of orbiting planets. Reflecting the shining star, the outer package and inner cards are manufactured with exquisite specifications highlighting its meteoric appearance, emphasizing unique quality that is modest but bold.
主視覺的幾何圖形來自標誌的延伸，外盒使用黑卡燙金，在光影交疊間隱約顯現機翼 S 型圖標，側面兩邊刻上探索宇宙的口號。內卡使用特色金印製，將 52 張牌面重新繪製嶄新的樣式及組合；AJQK 的圖形元素中暗藏星宇的標誌，鬼牌則繪製品牌的機身塗裝與垂直尾翼的兩款造型，將飛航產業的元素趣味詮釋其中。
Our design agenda originates from the initial brand logo: the outer box is printed with foil stamping on black card, demonstrating the S-shaped icon symbolizing the overlapping light and shadow sipping through wing blades. With the company’s story printed on the side of the package box, it again reveals the resolution of the company exploring unknown universe. The cards are printed with golden ink; all 52 cards are customized with new design style: STARLUX logo is camouflaged within card AJQK's front graphic, staff uniform and headgear is decorated with imagery of the Northern star. The Joker card, distinctively, is designed by two styles representing aerofoil and airplane, which the design playfully blend in those elements with the overall proposal.
Year2020 - Present
Creative DirectorLeo Huang
Art Director & DesignerCeline Shen
TypefaceUnivers Next Pro