KINDNESS DAY HOTEL BRAND IDENTITY

KINDNESS DAY
KINDNESS LIFE
品牌簡介
Kindness Hotel 康橋旅館是南台灣的飯店品牌,旗下擁有近 20 間分館,致力提供舒適安心的住宿環境,與旅人共創美好旅途時光。企業於 2018 年以原有品牌價值發展新品牌形象:從「Kindness」到「Kindness Day」,名稱添增更多對生活的想像,傳達日日是好日的起心動念;從「康橋商旅」改為「康橋慢旅」,呼應台南悠然慢步的節奏,以慢活足跡踏遍這座古香老城。以人為本、從心出發,Kindness Day Hotel 康橋慢旅秉持陪伴旅客左右的初衷,指引每位來者覽盡在地風景,共同譜寫出獨一無二的旅行故事。
Background
Kindness Hotel is a time-honored hotel brand in southern Taiwan, with nearly 20 branches, dedicated to providing comfortable and reliable accommodation, and creating travelers a wonderful memory of journey. In 2018, the enterprise decided to develop a new sub-brand followed by the original brand value: from changing the name "Kindness" to "Kindness Day", which brings broader imagination toward life, and conveys the concept that every day is a good day. Believe in the essence of people oriented, Kindness Day Hotel adheres to the original intention of accompanying passengers, guiding every visitor to experience all the local uniqueness, and helps them to compose their own fantastic travel story.
設計方案
旅行的意義除了體驗異地風景,亦是更深層的情感緣結與人文相聚 — 康橋慢旅以「連結旅人與旅途」的概念,承舊帶新母品牌精神與本質。標誌由英文字母 K 作為主要識別,靈感來自橋樑造型,印證品牌的核心概念:聯繫人與人之間的感情、連結人與城市間的距離、串起人與文化間的交流。應用設計品、房內備品採用帶有溫度的大地色調,與室內舒適的氛圍達到整體一致性。康橋慢旅是都市中的綠洲,提供一方休憩落腳處,讓旅人在漫遊過程中重新發現生活。
Design
In addition to experiencing the extraordinary scenery, the meaning of travel also includes building the connections with local culture and community. As the main visual identify, the character "K" image is inspired by the idea and shape of bridge, responding to the brand's core value: Kindness Day Hotel devoted to connect people, city and culture. Corresponded to the interior comfortable atmosphere, natural color palette is applied on packaging design to achieve the overall consistency. Kindness Day Hotel is an oasis in the city, offering a resting place for travelers to explore the new perspective during journey.
  • Client
    Kindness Day Hotel
    康橋慢旅
  • Services
    Brand Identity
    Brand Guideline
    Logo & Logotype
    Photography
    Product Design
    Brand Name Proposal
    Web Design
  • Year
    2020 - Present
  • Art Director
    Leo Huang
  • Designers
    Celine Shen
    Fran Dai
    Mimi Tsen
    Jha Zhang
  • Copywriting
    Vivia Wang
  • Photographer
    KyleYu Photo Studio
    游宏祥攝影工作室
  • Web Development
    PGNINI DESIGN
  • Typeface
    翔鶴黑體
    思源宋體
    Malabar LT Pro
    Scene Pro
  • Interior design
    Ontology Studio
    直學設計