J&NINA WEB DESIGN

簡約質感的法式情調
將女性氣質展露無遺
品牌簡介
J&NINA 是創立於 1999 年的高端服飾品牌,蘊含簡約質感的法式情調,將女性的氣質展露無遺。精細的工藝與對材質細節的堅持,是 J&NINA 始終如一的信念,塑造出時代女性講究質感、從容幹練、且充滿知性涵養的生活風景。此次多國語言網站更新除了優化使用者體驗,大膽細膩的設計也完整呈現品牌跳耀的靈魂,洗盡鉛華,優雅俐落地譜寫下一篇章。
Background
Established in 1999, J&NINA is a local womenswear brand with French atmosphere, aiming to provide the high-end quality of women’ fashion. Exquisite craftsmanship and adherence to material details are the consistent beliefs of J&NINA, shaping the lifestyle of women in this era: elegant, capable, full of intelligence and self-cultivation. In addition to optimizing the user experience in this multi-language website renewed project, the bold and delicate design also fully presents the persona of J&NINA, writing brand a new and fresh chapter.
設計方案
J&NINA 首頁的主要訊息以英文呈現,滿版畫面呈現磅礴大器的氣息,兩欄式的畫面切割搭配視差滾動效果,隱約模擬閱讀書籍、電影膠卷的敘事節奏。英文字型 Cormorant 纖細不失力道,上下延伸至幾近切齊視窗邊緣,攫住視線在富饒詩意的空間。內頁採用米、白、暖灰等清新自然的色調,襯托相對繽紛的服裝攝影照,帶點韻律地錯落不同主題故事於其中,達到一個舒適和諧的平衡點。
Design
Website homepage presents a majestic atmosphere, with two-column layout and parallax scrolling effect, which simulates the narrative rhythm of reading and movie filming. The slender, powerful English font Cormorant, extending its body up and down to the edge of screen, attract audience's attention to stay in this poetic space. The inner pages take fresh and natural tones such as beige, white, and warm gray as the background colors, bringing out the relatively colorful clothing photography. The whole website is arranged with different themed stories with a graceful rhythm, to achieve a comfortable and harmonious balance.
  • Client
    J&NINA
    捷恩尼納有限公司
  • Services
    Web Design
  • Year
    Aug 2021
  • Art Director
    Leo Huang
  • Designer
    Fran Dai
  • Typeface
    Cormorant
  • Website Development
    享享創意有限公司