When you see the wide array of new books displayed at a bookstore, what book titles will draw your attention? What kind of book design will urge you to pick up a book and read it? A best-selling book not only should have the topic and content that will resonate with the readers, but it should also feature a crucial element: good book design.
American graphic designer Chip Kidd, who has a unique view towards book cover design, once said, “A book designer gives form to content but also manages a very careful balance between the two.” We very much agree with his view. An author’s intended message, which can be a type of feeling or meaning, cannot be translated into a clear visual design form precisely and completely without the designer’s clear understanding of the content. Book design is not just about conveying the message visually. It also involves many complicated working processes made up of elements such as specification, size, printing, processing, material, texture, and even weight of the book, which all require careful planning and consideration of the book designer. Our mission is to utilize these elements of book design efficiently to form a carrier (the book) that conveys the message clearly, and our purpose of designing the book for you is to present this carrier in the best way possible through the combination of these elements.
Transform Design welcomes your new idea and would love to discuss it with you. Please e-mail us and tell us about your idea. We will get in touch as soon as we can!